It is very traditional, you must try it! The role of traditional breakfast in family-run hotels

IF 9.9 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality Management Pub Date : 2025-01-29 DOI:10.1016/j.ijhm.2025.104120

Giuseppe Vecchietti , Shynar Dyussembayeva , Giampaolo Viglia , Olga Untilov , Mona Nassar

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Abstract

This work examines how the type of breakfast offered by a family-run hotel affects guests' decisions to stay. Grounded in the construal level theory, we hypothesize that offering a traditional, local breakfast, compared to a continental one, increases the likelihood of guests staying, especially among leisure travelers in a family run hotel. A field experiment (n = 146) and an online study (n = 300) test this hypothesis by exposing guests to different breakfast conditions. The findings confirm that traditional, local breakfast increases the number of guests who stay for breakfast, with a stronger effect for tourist travelers. Perceived authenticity mediates this relationship. The paper contributes to understanding consumer decision-making in hospitality and offers practical implications for revenue management, suggesting that providing traditional, local breakfast can increase hotel profits.

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来源期刊

International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

21.20

自引率

9.40%

发文量

218

审稿时长

85 days

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.