Transforming spaces, shaping choices: The impact of room aesthetics on guest booking preferences

IF 9.9 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality Management Pub Date : 2025-01-18 DOI:10.1016/j.ijhm.2025.104100

Luana Nanu, Veena Chattaraman, Imran Rahman

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引用次数: 0

Abstract

This study examines the impact of hotel room design, in terms of innovativeness and typicality, on guests' booking intentions within the upper-midscale hotel sector in the United States. Drawing from the Pleasure-Interest Model of Aesthetic Liking and the Most Advanced Yet Acceptable (MAYA) principle, the research explores how design aesthetics influence consumer pleasure and interest, affecting booking intentions. The study also delves into the moderating effects of travel goals (hedonic vs. utilitarian) and travel expertise (high vs. low) on the relationships. Findings indicate that a balance between innovativeness and typicality in hotel room design fosters favorable booking intentions, especially when aligned with utilitarian travel goals. Moreover, travel expertise moderates the impact of room design on booking intentions, suggesting that experienced travelers exhibit a stronger preference for the MAYA principle. The results offer insights into the optimal design strategy for upper midscale hotels, emphasizing the significance of a harmonious blend of innovativeness and typicality to cater to guests' functional and aesthetic preferences.

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改造空间，塑造选择：客房美学对客人预订偏好的影响

本研究考察了酒店客房设计的创新性和典型性对美国中高档酒店客人预订意向的影响。本研究从审美喜好的愉悦-兴趣模型和最先进但可接受（MAYA）原则出发，探讨设计美学如何影响消费者的愉悦和兴趣，进而影响预订意愿。研究还探讨了旅游目标（享乐主义vs功利主义）和旅游专业知识（高技能vs低技能）对这种关系的调节作用。研究结果表明，酒店客房设计的创新性和典型性之间的平衡能够促进良好的预订意向，尤其是在符合实用主义旅行目标的情况下。此外，旅游经验会缓和房间设计对预订意向的影响，这表明有经验的旅行者对MAYA原则表现出更强的偏好。研究结果为中高档酒店的最佳设计策略提供了见解，强调了创新性和典型性和谐融合的重要性，以满足客人的功能和审美偏好。

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来源期刊

International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

21.20

自引率

9.40%

发文量

218

审稿时长

85 days

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.