Antecedents of restaurant franchisee switching and termination intentions

IF 9.9 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality Management Pub Date : 2025-01-18 DOI:10.1016/j.ijhm.2025.104101

Shiwen Lu, Jiseon Ahn

{"title":"Antecedents of restaurant franchisee switching and termination intentions","authors":"Shiwen Lu, Jiseon Ahn","doi":"10.1016/j.ijhm.2025.104101","DOIUrl":null,"url":null,"abstract":"With consideration for the increasing competition among franchise brands, this research empirically identifies the factors influencing franchisee switching and termination intentions in the franchise restaurant context based on the push-pull-mooring framework. A total of 179 responses was collected from restaurant franchisees in the United States and analyzed using partial least squares-structural equation modeling. The results revealed that franchisee dissatisfaction with the present brand influences both switching and termination intentions. The attractiveness of alternative brands and variety seeking characteristics of the franchisee also had impacts on switching intentions. Also, the multigroup analysis was conducted to examine the difference of franchisee behavior depending on the duration of operation. Perceived norms typically were not significant determinants of franchisee behavior, although they were significant among franchisees with short franchise operation. In contrast, variety seeking is an important factor of termination intention among franchisees with long-term relationships with their franchisors. Thus, this study extends our knowledge of franchisee behavior, facilitating formation of effective franchise strategies to maintain long-term relationships.","PeriodicalId":48444,"journal":{"name":"International Journal of Hospitality Management","volume":"23 1","pages":""},"PeriodicalIF":9.9000,"publicationDate":"2025-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Hospitality Management","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1016/j.ijhm.2025.104101","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}

引用次数: 0

Abstract

With consideration for the increasing competition among franchise brands, this research empirically identifies the factors influencing franchisee switching and termination intentions in the franchise restaurant context based on the push-pull-mooring framework. A total of 179 responses was collected from restaurant franchisees in the United States and analyzed using partial least squares-structural equation modeling. The results revealed that franchisee dissatisfaction with the present brand influences both switching and termination intentions. The attractiveness of alternative brands and variety seeking characteristics of the franchisee also had impacts on switching intentions. Also, the multigroup analysis was conducted to examine the difference of franchisee behavior depending on the duration of operation. Perceived norms typically were not significant determinants of franchisee behavior, although they were significant among franchisees with short franchise operation. In contrast, variety seeking is an important factor of termination intention among franchisees with long-term relationships with their franchisors. Thus, this study extends our knowledge of franchisee behavior, facilitating formation of effective franchise strategies to maintain long-term relationships.

查看原文本刊更多论文

餐厅加盟商转换和终止意向的前因

考虑到加盟品牌之间竞争的加剧，本研究基于推拉系泊框架实证地识别了特许经营餐厅情境下影响加盟商切换和终止意向的因素。我们从美国的餐厅加盟商那里收集了179份反馈，并使用偏最小二乘结构方程模型进行了分析。结果显示，加盟商对现有品牌的不满影响了加盟商的转换和终止意向。替代品牌的吸引力和加盟商追求多样性的特点也会对转换意向产生影响。此外，还进行了多组分析，以检验不同经营时间的加盟商行为的差异。感知规范通常不是特许经营者行为的重要决定因素，尽管它们在短期特许经营的特许经营者中很重要。相比之下，寻求多样性是与特许人有长期合作关系的特许人产生终止意向的重要因素。因此，本研究扩展了我们对特许经营者行为的认识，促进了有效特许经营策略的形成，以维持长期的关系。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

21.20

自引率

9.40%

发文量

218

审稿时长

85 days

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.