Jamie Torrance, Alex M T Russell, Conor Heath, Philip Newall
{"title":"The effect of a brief intervention video on gambling advertising resistance: Results of a randomized, on-line experimental study.","authors":"Jamie Torrance, Alex M T Russell, Conor Heath, Philip Newall","doi":"10.1111/add.16732","DOIUrl":null,"url":null,"abstract":"<p><strong>Background and aims: </strong>Gambling advertising is nowadays prevalent in multiple jurisdictions and can take multiple forms, such as TV adverts and social media promotions. However, few independently designed interventions for gambling advertising have been empirically tested. We aimed to measure the effectiveness of an inoculative intervention video for gambling advertising, which was developed based on previous interventions for alcohol and tobacco, and which used input from academics and experts by experience.</p><p><strong>Design: </strong>Between-participants randomised online experiment.</p><p><strong>Setting: </strong>UK.</p><p><strong>Participants: </strong>UK-based gamblers aged 18-29 years (n = 1200) were recruited via Prolific.</p><p><strong>Intervention: </strong>Participants either saw a novel inoculative intervention video (7.2 mins) aimed at increasing resistance against gambling advertising strategies (n = 595) or a neutral control video (7.2 mins) on healthy eating (n = 605).</p><p><strong>Measurements: </strong>Participants completed pre- and post-test measures of gambling advertising scepticism and persuasion knowledge immediately before and after video exposure. They also answered the Problem Gambling Severity Index (PGSI) and reported their past-month engagement with gambling promotional offers. A random subset of participants (n = 797) recompleted these measures at one-month follow-up.</p><p><strong>Findings: </strong>The intervention group's post-test scores were statistically significantly higher than control for scepticism [estimated marginal means (EMM) = 40.32 vs. EMM = 34.72; P < 0.001, 95% confidence interval (CI) = 4.90-6.29, ηp2 = 0.17] and persuasion knowledge (EMM = 20.77 vs. EMM = 16.71; P < 0.001, 95%CI = 3.61-4.50, ηp2 = 0.21). One-month follow-up scores also remained statistically significantly higher in the intervention group compared with control for both scepticism (EMM = 38.26 vs. EMM = 34.73; P < 0.001, 95%CI = 2.70-4.36, ηp2 = 0.08) and persuasion knowledge (EMM = 18.63 vs. EMM = 17.21; P < 0.001, 95%CI = 0.88-1.95, ηp2 = 0.03). Within the intervention group, 21% of participants had stopped engaging with gambling promotional offers at one-month follow-up, reflective of a statistically significant reduction compared with control (EMM = 0.48 vs. EMM = 0.87; P < 0.001, 95%CI = -0.53 to -0.26, ηp2 = 0.04). Overall, the control group showed no statistically significant changes in any of their scores throughout the study period.</p><p><strong>Conclusions: </strong>An inoculative intervention video appears to increase young gamblers' resistance to gambling advertising and reduce their self-reported engagement with promotional offers.</p>","PeriodicalId":109,"journal":{"name":"Addiction","volume":" ","pages":""},"PeriodicalIF":5.2000,"publicationDate":"2025-01-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Addiction","FirstCategoryId":"3","ListUrlMain":"https://doi.org/10.1111/add.16732","RegionNum":1,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"PSYCHIATRY","Score":null,"Total":0}
引用次数: 0
Abstract
Background and aims: Gambling advertising is nowadays prevalent in multiple jurisdictions and can take multiple forms, such as TV adverts and social media promotions. However, few independently designed interventions for gambling advertising have been empirically tested. We aimed to measure the effectiveness of an inoculative intervention video for gambling advertising, which was developed based on previous interventions for alcohol and tobacco, and which used input from academics and experts by experience.
Participants: UK-based gamblers aged 18-29 years (n = 1200) were recruited via Prolific.
Intervention: Participants either saw a novel inoculative intervention video (7.2 mins) aimed at increasing resistance against gambling advertising strategies (n = 595) or a neutral control video (7.2 mins) on healthy eating (n = 605).
Measurements: Participants completed pre- and post-test measures of gambling advertising scepticism and persuasion knowledge immediately before and after video exposure. They also answered the Problem Gambling Severity Index (PGSI) and reported their past-month engagement with gambling promotional offers. A random subset of participants (n = 797) recompleted these measures at one-month follow-up.
Findings: The intervention group's post-test scores were statistically significantly higher than control for scepticism [estimated marginal means (EMM) = 40.32 vs. EMM = 34.72; P < 0.001, 95% confidence interval (CI) = 4.90-6.29, ηp2 = 0.17] and persuasion knowledge (EMM = 20.77 vs. EMM = 16.71; P < 0.001, 95%CI = 3.61-4.50, ηp2 = 0.21). One-month follow-up scores also remained statistically significantly higher in the intervention group compared with control for both scepticism (EMM = 38.26 vs. EMM = 34.73; P < 0.001, 95%CI = 2.70-4.36, ηp2 = 0.08) and persuasion knowledge (EMM = 18.63 vs. EMM = 17.21; P < 0.001, 95%CI = 0.88-1.95, ηp2 = 0.03). Within the intervention group, 21% of participants had stopped engaging with gambling promotional offers at one-month follow-up, reflective of a statistically significant reduction compared with control (EMM = 0.48 vs. EMM = 0.87; P < 0.001, 95%CI = -0.53 to -0.26, ηp2 = 0.04). Overall, the control group showed no statistically significant changes in any of their scores throughout the study period.
Conclusions: An inoculative intervention video appears to increase young gamblers' resistance to gambling advertising and reduce their self-reported engagement with promotional offers.
期刊介绍：
Addiction publishes peer-reviewed research reports on pharmacological and behavioural addictions, bringing together research conducted within many different disciplines.
Its goal is to serve international and interdisciplinary scientific and clinical communication, to strengthen links between science and policy, and to stimulate and enhance the quality of debate. We seek submissions that are not only technically competent but are also original and contain information or ideas of fresh interest to our international readership. We seek to serve low- and middle-income (LAMI) countries as well as more economically developed countries.
Addiction’s scope spans human experimental, epidemiological, social science, historical, clinical and policy research relating to addiction, primarily but not exclusively in the areas of psychoactive substance use and/or gambling. In addition to original research, the journal features editorials, commentaries, reviews, letters, and book reviews.
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