{"title":"Form Follows Context: Exploring the Effect of Usage Context on Human-likeness of Mobile Service Robots Using Generative AI","authors":"Yong-Gyun Ghim","doi":"10.1111/dmj.12099","DOIUrl":null,"url":null,"abstract":"<p>With various types of mobile service robots gradually taking their place in our homes and public spaces, robot designs are diversifying to address a wide range of tasks and usage contexts. While research on robot morphology within human-robot interaction (HRI) has primarily focused on anthropomorphic design, studies on robot appearance and human perception yield conflicting findings regarding the effect of anthropomorphism and the desired level of human-likeness across contexts. This study hypothesizes that the optimal level of human-likeness varies depending on the nature of the context. By exploring the design of mobile service robots across three different service contexts - restaurants, supermarkets, and delivery services - this study examines the relationship between usage context, perceived capabilities, and the desired level of human-likeness. Generative image artificial intelligence (AI) tools were employed to facilitate the development of design variations and their visualization in context as photorealistic renderings. A total of nine renderings were created and presented in an online survey, from which 36 responses were collected and analyzed. The survey results indicate a preference for low-level human-likeness for robots in supermarket and delivery contexts. However, the restaurant context had mixed results, exhibiting no clear preference for a certain human-likeness level.</p>","PeriodicalId":100367,"journal":{"name":"Design Management Journal","volume":"19 1","pages":"95-107"},"PeriodicalIF":0.0000,"publicationDate":"2024-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/dmj.12099","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Design Management Journal","FirstCategoryId":"1085","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1111/dmj.12099","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
With various types of mobile service robots gradually taking their place in our homes and public spaces, robot designs are diversifying to address a wide range of tasks and usage contexts. While research on robot morphology within human-robot interaction (HRI) has primarily focused on anthropomorphic design, studies on robot appearance and human perception yield conflicting findings regarding the effect of anthropomorphism and the desired level of human-likeness across contexts. This study hypothesizes that the optimal level of human-likeness varies depending on the nature of the context. By exploring the design of mobile service robots across three different service contexts - restaurants, supermarkets, and delivery services - this study examines the relationship between usage context, perceived capabilities, and the desired level of human-likeness. Generative image artificial intelligence (AI) tools were employed to facilitate the development of design variations and their visualization in context as photorealistic renderings. A total of nine renderings were created and presented in an online survey, from which 36 responses were collected and analyzed. The survey results indicate a preference for low-level human-likeness for robots in supermarket and delivery contexts. However, the restaurant context had mixed results, exhibiting no clear preference for a certain human-likeness level.