Fashion Influencer Moms on Instagram: Exploration of Their Affective Labor and Self-Presentation Practices

IF 5.5 1区文学 Q1 COMMUNICATION

Social Media + Society Pub Date : 2024-12-18 DOI:10.1177/20563051241308326

Leslie M. Cuevas, Stacy H. Lee, Daniella Recalde

引用次数: 0

Abstract

This study explores how fashion influencer moms (FIMs) navigate the intersection of motherhood and fashion within the social media landscape. Drawing upon theories of affective labor and self-presentation, we examine the online community these women built as a means of self-care and creating access to fashion for themselves and others. Participants were recruited using a social media hashtag sampling method. Subsequent semi-structured interviews with 16 micro-influencers were analyzed using a thematic approach. Findings revealed that FIMs leverage social media to maintain a sense of self by engaging in affective labor practices such as belongingness, authenticity, and solidarity. Through their self-presentation, these influencers offer confidence and style tips that reflect contemporary trends in mom fashion. This research contributes to a deeper understanding of the social media influencer phenomenon by considering new generations of mothers as influential consumers and marketers within the fashion industry.

查看原文本刊更多论文

求助全文

约1分钟内获得全文求助全文

来源期刊

Social Media + Society COMMUNICATION-

CiteScore

9.20

自引率

3.80%

发文量

111

审稿时长

12 weeks

期刊介绍： Social Media + Society is an open access, peer-reviewed scholarly journal that focuses on the socio-cultural, political, psychological, historical, economic, legal and policy dimensions of social media in societies past, contemporary and future. We publish interdisciplinary work that draws from the social sciences, humanities and computational social sciences, reaches out to the arts and natural sciences, and we endorse mixed methods and methodologies. The journal is open to a diversity of theoretic paradigms and methodologies. The editorial vision of Social Media + Society draws inspiration from research on social media to outline a field of study poised to reflexively grow as social technologies evolve. We foster the open access of sharing of research on the social properties of media, as they manifest themselves through the uses people make of networked platforms past and present, digital and non. The journal presents a collaborative, open, and shared space, dedicated exclusively to the study of social media and their implications for societies. It facilitates state-of-the-art research on cutting-edge trends and allows scholars to focus and track trends specific to this field of study.