May AI come in? Generative AI shaping gender diverse recruitment in the hospitality industry

Abstract

In the recent development of recruitment research in the hospitality industry, the need to assess the job attributes, signal of gender diversity, perception of potential employees about the organization, and assessment of hiring outcomes has gained immense interest. Across three experimental studies, this paper examines the to-and-fro interactive recruitment process with generative AI assistance in the context of the hospitality industry. Across studies 1–3, the cognitive process of applicants while browsing gender-diverse job advertisements is assessed using an eye-tracking approach, followed by the usefulness of feminine and masculine cues assisted by generative AI are examined using a text analysis approach and lastly, assessing the likability and hireability of job applicants to fit for the hospitality industry through cover letters in scenarios where evaluators are unaware of the generative AI-assistance.