WHAT CAN WE LEARN FROM THE ‘WISDOM OF CROWDS’? DRIVERS OF (DIS)SATISFACTION IN SHARED MOBILITY PLATFORMS: A COMPARISON OF FREE-FLOATING AND STATION-BASED MODELS.

IF 9.7 1区 环境科学与生态学 Q1 ENGINEERING, ENVIRONMENTAL
Anna Akhmedova, Natalia Amat-Lefort, Federico Barravecchia, Luca Mastrogiacomo
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Abstract

Enabled by digital platforms, shared mobility holds the promise of alleviating the number of pressing social and environmental problems associated with mobility. However, shared models are neither sustainable nor circular by default, creating a need to carefully manage these platforms’ value proposition. This study analyses 17,386 reviews of 16 mobility providers (Zipcar, Turo, Car2Go, Getaround, Shrenow etc.) collected from six different online review containers (Playstore, Appstore, Trustpilot, Yelp!, etc.) over a 7-year period. Structural Topic Modelling (STM), Mean Topic Prevalence (MTP), regression analysis and perceptual mapping were applied. As a result, 14 service-related topics were extracted from the corpus and grouped into six service quality dimensions, identifying the weight of the service dimensions and their evolution over the years. Further analysis examined differences between free-floating and station-based platforms. A key finding was the recent growth in importance of sharing experiences – that is, quality interaction among peers for station-based platforms, by which loyalty can be strengthened through adopting business models that facilitate more cooperative and collaborative forms of exchange. For free-floating models, the role of the (functional) quality of the application was found to be key.
我们能从 "群众智慧 "中学到什么?共享移动平台(不)满意度的驱动因素:自由浮动模式与基于站点模式的比较。
在数字平台的支持下,共享交通有望缓解与交通相关的一系列紧迫的社会和环境问题。然而,共享模式既不是可持续的,也不是默认的循环模式,因此需要谨慎管理这些平台的价值主张。本研究分析了 7 年间从 6 个不同的在线评论容器(Playstore、Appstore、Trustpilot、Yelp!等)收集到的 16 家移动服务提供商(Zipcar、Turo、Car2Go、Getaround、Shrenow 等)的 17386 条评论。应用了结构主题建模(STM)、平均主题流行率(MTP)、回归分析和感知图谱。结果,从语料库中提取了 14 个与服务相关的主题,并将其归类为六个服务质量维度,确定了服务维度的权重及其随时间的演变。进一步的分析研究了自由浮动平台和基于车站的平台之间的差异。一个重要发现是,对于站内平台而言,分享经验--即同行之间的高质量互动--的重要性近来有所提高,通过采用促进更多合作和协作交流形式的商业模式,可以增强用户的忠诚度。对于自由浮动模式而言,应用程序的(功能)质量是关键。
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来源期刊
Journal of Cleaner Production
Journal of Cleaner Production 环境科学-工程:环境
CiteScore
20.40
自引率
9.00%
发文量
4720
审稿时长
111 days
期刊介绍: The Journal of Cleaner Production is an international, transdisciplinary journal that addresses and discusses theoretical and practical Cleaner Production, Environmental, and Sustainability issues. It aims to help societies become more sustainable by focusing on the concept of 'Cleaner Production', which aims at preventing waste production and increasing efficiencies in energy, water, resources, and human capital use. The journal serves as a platform for corporations, governments, education institutions, regions, and societies to engage in discussions and research related to Cleaner Production, environmental, and sustainability practices.
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