The Influence of affective and cognitive appeals on persuasion outcomes: a cross-cultural meta-analysis

IF 6.1 1区文学 Q1 COMMUNICATION

Journal of Communication Pub Date : 2024-12-10 DOI:10.1093/joc/jqae042

Wei Jie Reiner Ng, Ya Hui Michelle See, Mike W -L Cheung

引用次数: 0

Abstract

People are frequently exposed to different extents of affective and cognitive appeals, but it remains unclear whether appeals targeting emotions or beliefs are differentially effective across cultures. Hence, this meta-analysis investigates the relative influence of affective versus cognitive appeals for persuasion outcomes as a function of individualism-collectivism. Using 133 samples across 22 countries (N = 29,338), we found affective appeals to be relatively more effective than cognitive appeals in collectivistic societies, but both appeals were similarly effective in individualistic societies. These analyses demonstrate the fruitfulness of examining affective–cognitive appeals through a cultural lens, and suggest new directions for future research.

查看原文本刊更多论文

情感诉求和认知诉求对说服结果的影响：跨文化荟萃分析

人们经常接触到不同程度的情感和认知诉求，但目前尚不清楚针对情感或信仰的诉求在不同文化中是否有不同的效果。因此，本荟萃分析调查了情感诉求与认知诉求对说服结果的相对影响，作为个人主义-集体主义的函数。在22个国家的133个样本中（N = 29338），我们发现情感诉求在集体主义社会中比认知诉求相对更有效，但这两种诉求在个人主义社会中同样有效。这些分析表明，从文化的角度审视情感认知诉求是富有成效的，并为未来的研究提出了新的方向。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Journal of Communication COMMUNICATION-

CiteScore

11.60

自引率

5.10%

发文量

期刊介绍： The Journal of Communication, the flagship journal of the International Communication Association, is a vital publication for communication specialists and policymakers alike. Focusing on communication research, practice, policy, and theory, it delivers the latest and most significant findings in communication studies. The journal also includes an extensive book review section and symposia of selected studies on current issues. JoC publishes top-quality scholarship on all aspects of communication, with a particular interest in research that transcends disciplinary and sub-field boundaries.