How Message-Evoked Emotions Undermine Persuasion: The Mediating Role of Fear and Anger in Health Message Effects Among Older Adults.

IF 3.1 2区医学 Q1 COMMUNICATION

Journal of Health Communication Pub Date : 2024-12-06 DOI:10.1080/10810730.2024.2438274

Xiaodong Yang, Lai Wei

引用次数: 0

Abstract

Guided by literature on framing, this study explored how the presence of age labels in different message frames influenced message-evoked fear and anger responses, particularly for older adults with different levels of need for autonomy (NFA), which ultimately affected their physical activity intentions. The results of a three-factor between-subjects experiment, with message frame (gain versus loss) and age label (present versus absent) as manipulated variables and NFA (low versus medium versus high) as quasi-experiment variable (N = 237) revealed that loss-framed message evoked higher levels of fear and anger as compared to gain-framed message. Furthermore, the anger elicited by loss-framing was more pronounced when age labels were present, especially among older adults with low NFA. The moderated mediation analysis revealed that, among older adults with low NFA, loss-framed messages decreased physical activity intentions through message-evoked anger. Notably, this mediating effect was more pronounced when age labels were present.

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信息诱发情绪如何破坏说服：恐惧和愤怒在老年人健康信息效应中的中介作用。

在框架相关文献的指导下，本研究探讨了不同信息框架中年龄标签的存在如何影响信息诱发的恐惧和愤怒反应，特别是对于具有不同水平自主需求（NFA）的老年人，这最终影响了他们的身体活动意图。以信息框（增益与增益）和年龄标签（存在与不存在）作为操纵变量，NFA（低、中、高）作为准实验变量（N = 237）的三因素被试实验结果显示，与增益信息相比，丢失框架信息引发了更高水平的恐惧和愤怒。此外，当年龄标签出现时，由损失框架引起的愤怒更为明显，特别是在低NFA的老年人中。有调节的中介分析显示，在低NFA的老年人中，丢失框架的信息通过信息诱发的愤怒降低了身体活动的意图。值得注意的是，当年龄标签存在时，这种中介效应更为明显。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Health Communication Multiple-

CiteScore

5.60

自引率

4.50%

发文量

期刊介绍： Journal of Health Communication: International Perspectives is the leading journal covering the full breadth of a field that focuses on the communication of health information globally. Articles feature research on: • Developments in the field of health communication; • New media, m-health and interactive health communication; • Health Literacy; • Social marketing; • Global Health; • Shared decision making and ethics; • Interpersonal and mass media communication; • Advances in health diplomacy, psychology, government, policy and education; • Government, civil society and multi-stakeholder initiatives; • Public Private partnerships and • Public Health campaigns. Global in scope, the journal seeks to advance a synergistic relationship between research and practical information. With a focus on promoting the health literacy of the individual, caregiver, provider, community, and those in the health policy, the journal presents research, progress in areas of technology and public health, ethics, politics and policy, and the application of health communication principles. The journal is selective with the highest quality social scientific research including qualitative and quantitative studies.