A new era of technology-infused retailing

IF 10.5 1区管理学 Q1 BUSINESS

Journal of Business Research Pub Date : 2024-12-03 DOI:10.1016/j.jbusres.2024.115095

Dhruv Grewal , Anne L. Roggeveen , Sabine Benoit , María Lucila Osorio Andrade , Ruud Wetzels , Martin Wetzels

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引用次数: 0

Abstract

To understand the progression of retailing research, this article presents a topic modeling study of retailing-related research published in Journal of Business Research (JBR) over the past 50 years. We trace both where retailing has come from and where it is going. Building on 13 retailing-related research themes published in JBR, the authors identify five emerging themes growing in importance: Omnichannel retailing, Retail technologies (including point-of-sale (POS) systems, digital displays, robots and artificial intelligence (AI)), Experiential retailing, Online shopping behavior, and Social commerce. Seven themes, which remained stable in their importance over the last decades, are considered as core retailing topics: Retail atmospherics, Retail strategy & performance, Consumer perceptions, Sensory marketing, Retail store/brand image, Retail relationships & loyalty, and Organizational orientations. One theme, Shopping motives & patronage, is shown to have declined in JBR publications. Deeper dives into the five emerging topics showcase technology-infused retailing and help reveal avenues for continued research.

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来源期刊

Journal of Business Research BUSINESS-

CiteScore

20.30

自引率

10.60%

发文量

956

期刊介绍： The Journal of Business Research aims to publish research that is rigorous, relevant, and potentially impactful. It examines a wide variety of business decision contexts, processes, and activities, developing insights that are meaningful for theory, practice, and/or society at large. The research is intended to generate meaningful debates in academia and practice, that are thought provoking and have the potential to make a difference to conceptual thinking and/or practice. The Journal is published for a broad range of stakeholders, including scholars, researchers, executives, and policy makers. It aids the application of its research to practical situations and theoretical findings to the reality of the business world as well as to society. The Journal is abstracted and indexed in several databases, including Social Sciences Citation Index, ANBAR, Current Contents, Management Contents, Management Literature in Brief, PsycINFO, Information Service, RePEc, Academic Journal Guide, ABI/Inform, INSPEC, etc.