Portable EEG in groups shows increased brain coupling to strong health messages.

Martin A Imhof, Karl-Philipp Flösch, Ralf Schmälzle, Britta Renner, Harald T Schupp
{"title":"Portable EEG in groups shows increased brain coupling to strong health messages.","authors":"Martin A Imhof, Karl-Philipp Flösch, Ralf Schmälzle, Britta Renner, Harald T Schupp","doi":"10.1093/scan/nsae087","DOIUrl":null,"url":null,"abstract":"<p><p>Health messages are core building blocks of public health efforts. Neuroscientific measures offer insights into how target audiences receive health messages. To move towards real-word applications, however, challenges regarding costs, lab restraints, and slow data acquisition need to be addressed. Using portable EEG and inter-subject correlation (ISC) analysis as measure of message strength, we ask whether these challenges can be met. Portable EEG was recorded while participants viewed strong and weak video health messages against risky alcohol use. Participants viewed the messages either individually or in a focus group-like setting with six participants simultaneously. For both viewing conditions, three correlated components were extracted. The topographies of these components showed high spatial correlation with previous high-density EEG results. Moreover, ISC was strongly enhanced when viewing strong as compared to weak health messages in both the group and individual viewing condition. The findings suggest that ISC analysis shows sensitivity to message strength, even in a group setting using low-density portable EEG. Measuring brain responses to messages in group settings is more efficient and scalable beyond the laboratory. Overall, these results support a translational perspective for the use of neuroscientific measures in health message development.</p>","PeriodicalId":94208,"journal":{"name":"Social cognitive and affective neuroscience","volume":" ","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Social cognitive and affective neuroscience","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1093/scan/nsae087","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

Abstract

Health messages are core building blocks of public health efforts. Neuroscientific measures offer insights into how target audiences receive health messages. To move towards real-word applications, however, challenges regarding costs, lab restraints, and slow data acquisition need to be addressed. Using portable EEG and inter-subject correlation (ISC) analysis as measure of message strength, we ask whether these challenges can be met. Portable EEG was recorded while participants viewed strong and weak video health messages against risky alcohol use. Participants viewed the messages either individually or in a focus group-like setting with six participants simultaneously. For both viewing conditions, three correlated components were extracted. The topographies of these components showed high spatial correlation with previous high-density EEG results. Moreover, ISC was strongly enhanced when viewing strong as compared to weak health messages in both the group and individual viewing condition. The findings suggest that ISC analysis shows sensitivity to message strength, even in a group setting using low-density portable EEG. Measuring brain responses to messages in group settings is more efficient and scalable beyond the laboratory. Overall, these results support a translational perspective for the use of neuroscientific measures in health message development.

求助全文
约1分钟内获得全文 求助全文
来源期刊
CiteScore
8.00
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信