How does user participation mode of “User-led” and “Firm-led” realize product innovation?

IF 10.5 1区管理学 Q1 BUSINESS

Journal of Business Research Pub Date : 2024-11-26 DOI:10.1016/j.jbusres.2024.115075

Xiaodong Marcus Li , Zhenghao Michael Xia

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引用次数: 0

Abstract

Realizing value co-creation through user participation is essential in user-firm community management and user innovation research. Drawing on the experience-dominant logic, we examine community collaborative action in the context of the most popular Chinese video game, Tale of Immortal, and its community from a virtual alliance perspective. We identify two distinct paths of user participation: “User-led” and “Firm-led.” Our findings are as follows: Firstly, the consensus of motive activation between users and the firm is the basis of community collaborative actions. Secondly, activated motivation produces community collaborative actions, including users’ “content production and information providing” actions and the firm’s “rule arrangement and digital technology construct” actions, which require an appropriate matching process. We propose a framework of firm-user virtual alliance in product innovation and investigate how collaborative action forms and affects innovation in depth. This study equips game studios with understanding of community users’ behavior and helps manage heterogeneous users effectively.

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来源期刊

Journal of Business Research BUSINESS-

CiteScore

20.30

自引率

10.60%

发文量

956

期刊介绍： The Journal of Business Research aims to publish research that is rigorous, relevant, and potentially impactful. It examines a wide variety of business decision contexts, processes, and activities, developing insights that are meaningful for theory, practice, and/or society at large. The research is intended to generate meaningful debates in academia and practice, that are thought provoking and have the potential to make a difference to conceptual thinking and/or practice. The Journal is published for a broad range of stakeholders, including scholars, researchers, executives, and policy makers. It aids the application of its research to practical situations and theoretical findings to the reality of the business world as well as to society. The Journal is abstracted and indexed in several databases, including Social Sciences Citation Index, ANBAR, Current Contents, Management Contents, Management Literature in Brief, PsycINFO, Information Service, RePEc, Academic Journal Guide, ABI/Inform, INSPEC, etc.