Can improving climate change perception lead to more environmentally friendly choices? Evidence from an immersive virtual environment experiment

IF 6.6 2区经济学 Q1 ECOLOGY

Ecological Economics Pub Date : 2024-11-29 DOI:10.1016/j.ecolecon.2024.108475

Tommaso Luzzati , Stefano Baraldi , Sara Ermini , Claudia Faita , Valeria Faralla , Pietro Guarnieri , Luca Lusuardi , Vincenzo Santalucia , Sara Scipioni , Matteo Sirizzotti , Alessandro Innocenti

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引用次数: 0

Abstract

Rational decision theory assumes that individuals have perfect knowledge of the consequences of their choices and actions. However, this assumption often fails to align with reality, particularly in the context of environmental degradation, where the impacts of actions can be distant in both time and space. Will an enhanced perception of those impacts encourage pro-environmental choices?

To explore this question, we designed and conducted an experiment in an immersive virtual reality environment (IVE). After an initial training phase, participants were asked to choose between using a tumble dryer or a clothesline to dry their laundry. Participants in the treatment group received exaggerated feedback during the training phase, experiencing a simulated sudden outbreak of a thunderstorm when they used the dryer. In contrast, participants in the control group did not receive any feedback. The experiment was conducted at two Italian universities, Siena and Pisa, with a total of 270 subjects.

The methodological finding is that even less elaborated IVEs can still be effective as experimental tools. The substantive finding is that exposure to exaggerated feedback in an IVE significantly increased the likelihood of choosing a more environmentally friendly action, such as using a clothesline, which involves lower energy consumption.

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来源期刊

Ecological Economics 环境科学-环境科学

CiteScore

12.00

自引率

5.70%

发文量

313

审稿时长

6 months

期刊介绍： Ecological Economics is concerned with extending and integrating the understanding of the interfaces and interplay between "nature''s household" (ecosystems) and "humanity''s household" (the economy). Ecological economics is an interdisciplinary field defined by a set of concrete problems or challenges related to governing economic activity in a way that promotes human well-being, sustainability, and justice. The journal thus emphasizes critical work that draws on and integrates elements of ecological science, economics, and the analysis of values, behaviors, cultural practices, institutional structures, and societal dynamics. The journal is transdisciplinary in spirit and methodologically open, drawing on the insights offered by a variety of intellectual traditions, and appealing to a diverse readership. Specific research areas covered include: valuation of natural resources, sustainable agriculture and development, ecologically integrated technology, integrated ecologic-economic modelling at scales from local to regional to global, implications of thermodynamics for economics and ecology, renewable resource management and conservation, critical assessments of the basic assumptions underlying current economic and ecological paradigms and the implications of alternative assumptions, economic and ecological consequences of genetically engineered organisms, and gene pool inventory and management, alternative principles for valuing natural wealth, integrating natural resources and environmental services into national income and wealth accounts, methods of implementing efficient environmental policies, case studies of economic-ecologic conflict or harmony, etc. New issues in this area are rapidly emerging and will find a ready forum in Ecological Economics.