Matching Is Best: Enhancing Effects of Future Orientation and Construal Level on Green Consumption.

IF 2.5 3区 心理学 Q2 PSYCHOLOGY, MULTIDISCIPLINARY
Yidi Chen, Qinxin Liu, Shuyu Shan, Cancan Jin
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Abstract

The 2024 Report on the Work of the Chinese Government promotes trade in consumer goods and green consumption. Therefore, better understanding is needed of consumer attitudes and behaviors toward environmental protection and sustainable development. The relationships among future orientation, construal level, and green consumption were explored using a delayed-effect design to conduct two surveys at one-month intervals with 160 participants (100 women and 60 men). The results showed that (1) future orientation positively predicted green consumption intention and green consumption behavior, and (2) the construal level significantly moderated the influence of future orientation on green consumption. Specifically, a high construal level and high future orientation predicted the greatest green consumption intention, green consumption behavior, and green consumption decisions, while at a high construal level, future orientation positively predicted green consumption intention and behavior, with a greater tendency to purchase environmentally friendly rather than hedonic products. At a low construal level, future orientation had no significant effect on green consumption intention, behavior, and intention to purchase environmentally friendly products. This study is important for promoting public awareness of the importance of green consumption and encouraging green consumption behaviors to achieve the goals of sustainable development and protect the environment and social well-being.

匹配是最好的:未来导向和构想水平对绿色消费的增强效应。
2024 年中国政府工作报告》倡导消费品贸易和绿色消费。因此,需要更好地了解消费者对环境保护和可持续发展的态度和行为。本研究采用延迟效应设计,对 160 名参与者(100 名女性和 60 名男性)每隔一个月进行两次调查,探讨了未来取向、构想水平和绿色消费之间的关系。结果表明:(1)未来取向对绿色消费意向和绿色消费行为有正向预测作用;(2)构想水平显著调节了未来取向对绿色消费的影响。具体而言,高构想水平和高未来取向预测了最大的绿色消费意向、绿色消费行为和绿色消费决策,而在高构想水平下,未来取向正向预测了绿色消费意向和行为,更倾向于购买环保型产品而非享乐型产品。在低构想水平上,未来取向对绿色消费意向、行为和购买环保产品的意向没有显著影响。这项研究对于提高公众对绿色消费重要性的认识,鼓励绿色消费行为,实现可持续发展目标,保护环境和社会福祉具有重要意义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Behavioral Sciences
Behavioral Sciences Social Sciences-Development
CiteScore
2.60
自引率
7.70%
发文量
429
审稿时长
11 weeks
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