How do current and anticipated positive emotions nudge tourists' pro-environmental behavior? Joint evidence from laboratory and field survey experiment studies
IF 7.3 2区 管理学Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
Yang Gao , Zhenbin Zhao , Kuiyuan Qin , Yu Liu , Yuan Li
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引用次数: 0
Abstract
The impact of emotions on tourists' pro-environmental behavior (PEB) has been a key issue in the field of tourism management research. This study investigates the nudging mechanism of positive emotions on tourist PEB through both laboratory and field survey experiment studies. Study 1 used a priming paradigm to study the nudging effect of positive emotions on tourist pro-environmental choices at both behavioral and neural activity levels. Study 2 further adopted a longitudinal research design to explore how two key components of individual positive emotions, current and anticipated emotions, jointly affect tourist pro-environmental choices. The results of Study 1 showed that emotional priming was better than rational and moral priming in nudging tourist pro-environmental choices. In addition, rational and moral nudging also affected individuals' anticipated emotional processes. The results of Study 2 further showed that a complex cross-lagged relationship existed between tourists' current and anticipated emotions and pro-environmental choices.
期刊介绍:
Tourism Management Perspectives is an interdisciplinary journal that focuses on the planning and management of travel and tourism. It covers topics such as tourist experiences, their consequences for communities, economies, and environments, the creation of image, the shaping of tourist experiences and perceptions, and the management of tourist organizations and destinations. The journal's editorial board consists of experienced international professionals and it shares the board with Tourism Management. The journal covers socio-cultural, technological, planning, and policy aspects of international, national, and regional tourism, as well as specific management studies. It encourages papers that introduce new research methods and critique existing ones in the context of tourism research. The journal publishes empirical research articles and high-quality review articles on important topics and emerging themes that enhance the theoretical and conceptual understanding of key areas within travel and tourism management.