Spiritual practice as tourism experience: An application of cultural transmission theory

IF 10.4 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Annals of Tourism Research Pub Date : 2024-11-19 DOI:10.1016/j.annals.2024.103866

Rajesh Nautiyal , Julia N. Albrecht , Anna Carr

引用次数: 0

Abstract

This conceptual paper examines the transformation of yoga, an ancient spiritual and cultural practice, into cultural tourism experiences. Applying cultural transmission theory and the learning concept therein, it presents a revised perspective of yoga tourism. The paper elucidates three key aspects: a) the transmission of yoga in an environmental (both physical and social) entity, b) the incorporation of yoga as a learning process within the framework of cultural transmission theory, and c) the redefining of the diverse learning processes of yoga into cultural products, services, and experiences. In addressing these points, this paper explores the effect of consumerism in yoga tourism, integral to its complex contemporary manifestation.

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作为旅游体验的精神实践：文化传播理论的应用

这篇概念性论文探讨了将瑜伽这一古老的精神和文化习俗转化为文化旅游体验的问题。本文运用文化传播理论及其中的学习概念，提出了瑜伽旅游的修正观点。本文阐明了三个关键方面：a) 瑜伽在环境（物理和社会）实体中的传播；b) 将瑜伽作为一种学习过程纳入文化传播理论框架；c) 将瑜伽的各种学习过程重新定义为文化产品、服务和体验。针对这些要点，本文探讨了消费主义在瑜伽旅游中的影响，这是其复杂的当代表现形式不可或缺的一部分。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Annals of Tourism Research Multiple-

CiteScore

19.10

自引率

9.10%

发文量

135

审稿时长

42 days

期刊介绍： The Annals of Tourism Research is a scholarly journal that focuses on academic perspectives related to tourism. The journal defines tourism as a global economic activity that involves travel behavior, management and marketing activities of service industries catering to consumer demand, the effects of tourism on communities, and policy and governance at local, national, and international levels. While the journal aims to strike a balance between theory and application, its primary focus is on developing theoretical constructs that bridge the gap between business and the social and behavioral sciences. The disciplinary areas covered in the journal include, but are not limited to, service industries management, marketing science, consumer marketing, decision-making and behavior, business ethics, economics and forecasting, environment, geography and development, education and knowledge development, political science and administration, consumer-focused psychology, and anthropology and sociology.