The impact of influencers on sustainable consumption: A systematic literature review

IF 10.9 1区环境科学与生态学 Q1 ENVIRONMENTAL STUDIES

Sustainable Production and Consumption Pub Date : 2024-11-12 DOI:10.1016/j.spc.2024.10.024

Ana Cristina Munaro , Renato Hübner Barcelos , Eliane Cristine Francisco Maffezzolli

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引用次数: 0

Abstract

The pressing need for environmentally friendly behaviors and sustainable consumption practices has become paramount in light of climate challenges and evolving societal mindsets, particularly among younger generations. Recognizing the influential role of social media influencers in shaping attitudes and behaviors, this study conducts a systematic literature review to assess the impact of influencers on promoting sustainable consumption, leveraging the Theory-Context-Characteristics-Methods (TCCM) and Antecedents-Decisions-Outcomes (ADO) frameworks. By analyzing 52 Web of Science and Scopus articles, the study identifies critical theories, methods, and contexts related to influencers' roles in shaping sustainable consumer behavior. Furthermore, it proposes an integrative conceptual framework that links influencers with sustainable consumption outcomes, highlighting key antecedents, decisions, and results. The findings underscore the effectiveness of influencers in shaping followers' purchase intentions, attitudes, and sustainable behaviors through various personal attributes and content characteristics, such as credibility, perceived expertise, green orientation, and message appeal type. The study concludes with recommendations for researchers on how to address current knowledge gaps in the field and provides insights for organizations on leveraging influencer campaigns to advance sustainability goals.

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影响者对可持续消费的影响：系统文献综述

鉴于气候挑战和不断变化的社会心态，尤其是年轻一代对环保行为和可持续消费实践的迫切需求已变得极为重要。认识到社交媒体影响者在塑造态度和行为方面的影响力，本研究利用 "理论-背景-特征-方法"（TCCM）和 "前因-决定-结果"（ADO）框架进行了系统的文献综述，以评估影响者对促进可持续消费的影响。通过分析 52 篇 Web of Science 和 Scopus 文章，本研究确定了与影响者在塑造可持续消费行为中的作用相关的关键理论、方法和背景。此外，研究还提出了一个综合概念框架，将影响者与可持续消费结果联系起来，强调了关键的前因、决定和结果。研究结果强调了影响者通过各种个人属性和内容特征（如可信度、感知到的专业知识、绿色导向和信息诉求类型）影响追随者的购买意向、态度和可持续行为的有效性。研究最后向研究人员提出了如何解决目前该领域知识空白的建议，并为企业利用影响者活动推进可持续发展目标提供了见解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Sustainable Production and Consumption Environmental Science-Environmental Engineering

CiteScore

17.40

自引率

7.40%

发文量

389

审稿时长

13 days

期刊介绍： Sustainable production and consumption refers to the production and utilization of goods and services in a way that benefits society, is economically viable, and has minimal environmental impact throughout its entire lifespan. Our journal is dedicated to publishing top-notch interdisciplinary research and practical studies in this emerging field. We take a distinctive approach by examining the interplay between technology, consumption patterns, and policy to identify sustainable solutions for both production and consumption systems.