The role of intermodality and environmental consciousness in the preferences for MaaS bundles: A hybrid choice modeling approach

IF 6.3 1区工程技术 Q1 ECONOMICS

Transportation Research Part A-Policy and Practice Pub Date : 2024-11-21 DOI:10.1016/j.tra.2024.104332

Willy Kriswardhana , Domokos Esztergár-Kiss

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引用次数: 0

Abstract

The interest in Mobility as a Service (MaaS) continues to increase among researchers, where the main driver of successful implementation is the travelers’ adoption of the service, which can be achieved by providing suitable mobility solution in the form of MaaS packages. This paper examines preferences for MaaS packages where a stated choice experiment is conducted among 519 individuals via an online survey in Hungary, and a hybrid choice modeling is estimated allowing the understanding the impact of latent attitudinal variables on preferences. The results show that almost half of the participants would purchase MaaS bundles, but the potential adopters vary according to socio-demographic and travel characteristics. Participants value the inclusion of PT, bike-sharing services, and online shopping voucher discounts in the bundle, while car-sharing and e-scooter-sharing are not so popular. Additionally, transfer between modes and environmental consciousness influence the bundle uptake positively. The findings suggest that future MaaS operators should carefully design mobility bundles to alter travel behavior and obtain a commercially feasible uptake level. The potential negative impacts of MaaS remains a challenge for policymakers and a topic for future studies.

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多式联运和环境意识在 MaaS 捆绑服务偏好中的作用：混合选择建模方法

研究人员对 "移动即服务"（MaaS）的兴趣与日俱增，其成功实施的主要驱动力在于旅行者对服务的采用，而这可以通过以 MaaS 套餐的形式提供合适的移动解决方案来实现。本文研究了人们对 MaaS 套餐的偏好，在匈牙利通过在线调查对 519 人进行了陈述选择实验，并估算了混合选择模型，以了解潜在态度变量对偏好的影响。结果显示，近一半的参与者会购买 MaaS 捆绑产品，但潜在采用者因社会人口和出行特征而异。参与者更看重捆绑服务中包含的公共交通、自行车共享服务和网上购物券折扣，而汽车共享和电动滑板车共享则不太受欢迎。此外，交通工具之间的换乘和环保意识也对捆绑服务的使用产生了积极影响。研究结果表明，未来的 MaaS 运营商应精心设计移动捆绑产品，以改变人们的出行行为，并获得商业上可行的吸收水平。MaaS 潜在的负面影响仍然是政策制定者面临的挑战，也是未来研究的主题。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Transportation Research Part A-Policy and Practice 工程技术-运输科技

CiteScore

13.20

自引率

7.80%

发文量

257

审稿时长

9.8 months

期刊介绍： Transportation Research: Part A contains papers of general interest in all passenger and freight transportation modes: policy analysis, formulation and evaluation; planning; interaction with the political, socioeconomic and physical environment; design, management and evaluation of transportation systems. Topics are approached from any discipline or perspective: economics, engineering, sociology, psychology, etc. Case studies, survey and expository papers are included, as are articles which contribute to unification of the field, or to an understanding of the comparative aspects of different systems. Papers which assess the scope for technological innovation within a social or political framework are also published. The journal is international, and places equal emphasis on the problems of industrialized and non-industrialized regions. Part A''s aims and scope are complementary to Transportation Research Part B: Methodological, Part C: Emerging Technologies and Part D: Transport and Environment. Part E: Logistics and Transportation Review. Part F: Traffic Psychology and Behaviour. The complete set forms the most cohesive and comprehensive reference of current research in transportation science.