A comparative study of various recommendation algorithms based on E-commerce big data

Abstract

With the rapid development of the Internet and the concomitant exponential growth of information, we have entered an era characterized by information overload. The abundance of data has rendered it increasingly arduous for users to pinpoint specific information they require. However, various forms of recommendation algorithms proffer solutions to this challenge. These algorithms predict items or products that may pique users’ interest based on their historical behavior, preferences, and interests. As one of the current hot research fields, recommendation algorithms are extensively employed across E-commerce platforms, movie streaming services, and various other contexts to cater to the diverse needs of users. In this context, a multi-recommendation algorithms comparison platform is proposed, which includes a two-fold model: online evaluation and offline evaluation. Taking the data set of the Chinese Amazon online shopping mall as the experimental data, item-based collaborative filtering (Item-CF) algorithm, content-based (TF-IDF) algorithm, item2vec model, alternating least squares (ALS) algorithm and neural network algorithm are evaluated in the offline model. In the real-time recommendation part, model-based algorithm is used to achieve the users’ rating mechanism. And the metrics used for evaluation include: precision, recall, accuracy and performance. The experimental results show that the average performance of hybrid algorithms such as ALS algorithm and neural network algorithm is higher than that of other traditional algorithms, and the real-time recommendation system achieves the purpose of improving recommendation speed. By integrating various recommender algorithms into the multi-recommendation algorithms comparison platform, this platform automatically computes and presents various performance indicators based on the user-provided dataset. It aids E-commerce platforms in making informed decisions regarding algorithm selection.