Cross-sectional assessment of perception and attitude of pharmacy students towards pharmaceutical promotion: a study from developing country, Pakistan.

IF 3.1 3区 医学 Q1 MEDICINE, GENERAL & INTERNAL
Frontiers in Medicine Pub Date : 2024-11-01 eCollection Date: 2024-01-01 DOI:10.3389/fmed.2024.1424352
Ali Hassan Gillani, Hafsa Arshad, Muhammad Arshed, Ammar Jairoun, Sundus Shukar, Jamshaid Akbar, Azzah Khadim Hussain, Hafiz Muhammad Abbas Malik, Mohamed Izham Mohamed Ibrahim, Yu Fang
{"title":"Cross-sectional assessment of perception and attitude of pharmacy students towards pharmaceutical promotion: a study from developing country, Pakistan.","authors":"Ali Hassan Gillani, Hafsa Arshad, Muhammad Arshed, Ammar Jairoun, Sundus Shukar, Jamshaid Akbar, Azzah Khadim Hussain, Hafiz Muhammad Abbas Malik, Mohamed Izham Mohamed Ibrahim, Yu Fang","doi":"10.3389/fmed.2024.1424352","DOIUrl":null,"url":null,"abstract":"<p><strong>Background: </strong>The pharmaceutical promotion is \"all informational and persuasive activities by manufacturers and distributors, the effect of which is to induce the prescription, supply, purchase and/or use of medicinal drugs. These promotional activities affect the dispensing behavior of physicians and pharmacists and influence begins from educational institutes.</p><p><strong>Objective: </strong>Our study's main aim was to evaluate opinion and attitude of pharmacy students towards pharmaceutical promotion.</p><p><strong>Materials and methods: </strong>A cross-sectional online survey was conducted among 3rd, 4th and final year pharmacy students of 3 public and 3 private sector universities in Punjab Pakistan. A modified version of pre available questionnaire was used to collect data from students between June 2020 and December 2020. The tool was made available through a Google Form, assessable to students via provided link. We utilized the snowball sampling technique. Descriptive statistics were used to evaluate the demographics, while Chi-square and t-test were used to analyze associations between demographics and items. Data were analyzed using SPSS version 21.0.</p><p><strong>Results: </strong>A total of 1,195 students participated in the survey with an average age of 22.2 ± 1.2 years. Nearly 2/3rd of the students were males (62.2%) and a significant proportion (87.3%) of pharmacy students had never taken part in any training provided by pharmaceutical company. Among all, 51.9% confirmed that pharmacists who frequently interact with medical representatives tend to dispense more antibiotics. Additionally, 42.1% indicated they may dispense antibiotics under the influence of promotion. Pharmacy students in senior college years and those with lower parental exhibited significantly more perception and attitude scores (<i>p</i> < 0.001).</p><p><strong>Conclusion: </strong>A significant number of students concurred with the notion that promotional activities could impact dispensing practices and they also believed that such activities contribute to the growing issue of irrational antibiotic use. This study underscores the necessity for a heightened emphasis on the educational needs of pharmacy students.</p>","PeriodicalId":12488,"journal":{"name":"Frontiers in Medicine","volume":"11 ","pages":"1424352"},"PeriodicalIF":3.1000,"publicationDate":"2024-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC11566137/pdf/","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Frontiers in Medicine","FirstCategoryId":"3","ListUrlMain":"https://doi.org/10.3389/fmed.2024.1424352","RegionNum":3,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"2024/1/1 0:00:00","PubModel":"eCollection","JCR":"Q1","JCRName":"MEDICINE, GENERAL & INTERNAL","Score":null,"Total":0}
引用次数: 0

Abstract

Background: The pharmaceutical promotion is "all informational and persuasive activities by manufacturers and distributors, the effect of which is to induce the prescription, supply, purchase and/or use of medicinal drugs. These promotional activities affect the dispensing behavior of physicians and pharmacists and influence begins from educational institutes.

Objective: Our study's main aim was to evaluate opinion and attitude of pharmacy students towards pharmaceutical promotion.

Materials and methods: A cross-sectional online survey was conducted among 3rd, 4th and final year pharmacy students of 3 public and 3 private sector universities in Punjab Pakistan. A modified version of pre available questionnaire was used to collect data from students between June 2020 and December 2020. The tool was made available through a Google Form, assessable to students via provided link. We utilized the snowball sampling technique. Descriptive statistics were used to evaluate the demographics, while Chi-square and t-test were used to analyze associations between demographics and items. Data were analyzed using SPSS version 21.0.

Results: A total of 1,195 students participated in the survey with an average age of 22.2 ± 1.2 years. Nearly 2/3rd of the students were males (62.2%) and a significant proportion (87.3%) of pharmacy students had never taken part in any training provided by pharmaceutical company. Among all, 51.9% confirmed that pharmacists who frequently interact with medical representatives tend to dispense more antibiotics. Additionally, 42.1% indicated they may dispense antibiotics under the influence of promotion. Pharmacy students in senior college years and those with lower parental exhibited significantly more perception and attitude scores (p < 0.001).

Conclusion: A significant number of students concurred with the notion that promotional activities could impact dispensing practices and they also believed that such activities contribute to the growing issue of irrational antibiotic use. This study underscores the necessity for a heightened emphasis on the educational needs of pharmacy students.

药学专业学生对药品促销的认知和态度横断面评估:一项来自发展中国家巴基斯坦的研究。
背景:药品促销是指 "制造商和经销商开展的所有信息和说服活动,其效果是诱导处方、供应、购买和/或使用药品。这些促销活动会影响医生和药剂师的配药行为,并影响教育机构的教学计划:我们研究的主要目的是评估药学专业学生对药品促销的看法和态度:我们对巴基斯坦旁遮普省 3 所公立大学和 3 所私立大学的药剂学专业三年级、四年级和毕业班学生进行了横向在线调查。在 2020 年 6 月至 2020 年 12 月期间,使用事先准备好的调查问卷的修改版向学生收集数据。该工具通过谷歌表格提供,学生可通过提供的链接进行评估。我们采用了滚雪球式抽样技术。描述性统计用于评估人口统计数据,而智方检验和 t 检验则用于分析人口统计数据与项目之间的关联。数据使用 SPSS 21.0 版进行分析:共有 1 195 名学生参与了调查,平均年龄为 22.2 ± 1.2 岁。近三分之二的学生为男性(62.2%),相当大比例(87.3%)的药学专业学生从未参加过制药公司提供的任何培训。其中,51.9% 的学生确认,经常与医药代表打交道的药剂师倾向于配发更多抗生素。此外,42.1% 的人表示他们可能会在促销的影响下配发抗生素。高年级药剂专业学生和父母学历较低的药剂专业学生在认知和态度方面的得分明显更高(p 结论:高年级药剂专业学生和父母学历较低的药剂专业学生在认知和态度方面的得分明显更高:相当多的学生同意促销活动会影响配药实践的观点,他们还认为这些活动会导致不合理使用抗生素的问题日益严重。这项研究强调了加强重视药剂学学生教育需求的必要性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 求助全文
来源期刊
Frontiers in Medicine
Frontiers in Medicine Medicine-General Medicine
CiteScore
5.10
自引率
5.10%
发文量
3710
审稿时长
12 weeks
期刊介绍: Frontiers in Medicine publishes rigorously peer-reviewed research linking basic research to clinical practice and patient care, as well as translating scientific advances into new therapies and diagnostic tools. Led by an outstanding Editorial Board of international experts, this multidisciplinary open-access journal is at the forefront of disseminating and communicating scientific knowledge and impactful discoveries to researchers, academics, clinicians and the public worldwide. In addition to papers that provide a link between basic research and clinical practice, a particular emphasis is given to studies that are directly relevant to patient care. In this spirit, the journal publishes the latest research results and medical knowledge that facilitate the translation of scientific advances into new therapies or diagnostic tools. The full listing of the Specialty Sections represented by Frontiers in Medicine is as listed below. As well as the established medical disciplines, Frontiers in Medicine is launching new sections that together will facilitate - the use of patient-reported outcomes under real world conditions - the exploitation of big data and the use of novel information and communication tools in the assessment of new medicines - the scientific bases for guidelines and decisions from regulatory authorities - access to medicinal products and medical devices worldwide - addressing the grand health challenges around the world
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信