Are Social Media Notifications Distracting?

Abstract

Visual working memory (VWM), due to its temporary nature, is highly volatile. VWM encoding may be easily disrupted by cues from our visually rich media environment, such as social media logos and notification badges. Yet, to what extent these social media-related cues adversely affect our cognitive processing is not well understood. In three experiments, participants performed a change-detection task with a memory array that contained colored stimuli. Next to the memory array, social media logos with or without notification badges might appear in conjunction with the memory array in critical blocks (Experiment 1) or in critical trials (Experiment 2 and 3). The presence of social media logos with notification badges adversely affected change detection performance in Experiment 1, but not in Experiment 2 or 3. Overall, the findings seem to indicate that the presence of social media logos does not interfere with visual working memory performance.