How Right Now/Qué Hacer Ahora: Findings from an evaluation of a national mental health and coping campaign amidst the COVID-19 pandemic.

IF 2.3 3区 医学 Q1 SOCIAL WORK
Amelia Burke-Garcia, Jennifer Berktold, Lucy Rabinowitz Bailey, Laura Wagstaff, Craig W Thomas, Cynthia Crick, Elizabeth W Mitchell, Jorge M Vallery Verlenden, Richard W Puddy, Melissa C Mercado, Allison Friedman, Katherine Bruss, Kanru Xia, Jared Sawyer, Miao Feng, Ashani Johnson-Turbes, Rachel Van Vleet, Dasha Afanaseva, Xiaoquan Zhao, Pierce Nelson
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引用次数: 0

Abstract

Beyond its physical health impact, the COVID-19 pandemic also resulted in grief from loss of loved ones, isolation due to social distancing, stress, fear, and economic distress-all of which impacted mental health. How Right Now/Qué Hacer Ahora (HRN) is an award-winning, national campaign that provides emotional support to people disproportionately affected by COVID-19. We conducted a theory-based, culturally responsive evaluation to assess the campaign's effect on coping behaviors and resiliency between summer 2020 and spring 2021. We surveyed HRN's priority audiences (older adults/caregivers and those with preexisting health conditions, experiencing violence, or economic distress) in English and Spanish using NORC's national probability panel, AmeriSpeak, over three waves. We also analyzed social media data and monitored HRN website traffic and triangulated these data to understand the campaign's full impact. Campaign exposure was associated with people who were experiencing higher levels of stress and were more likely to seek information to support their emotional well-being. Campaign exposure was also positively associated with increased feelings of resilience and confidence in using coping strategies, especially for people experiencing violence or economic distress and people from racial and ethnic groups. Findings demonstrate the campaign's success in reaching its intended audiences with the mental health support they needed. Additionally, the HRN evaluation's design illustrates how the use of multiple data sources can elucidate a deeper understanding of campaign impact. Findings underscore that culturally responsive health communication interventions-like HRN-can provide needed mental health support and resources to disproportionately affected communities. (PsycInfo Database Record (c) 2024 APA, all rights reserved).

How Right Now/Qué Hacer Ahora:在 COVID-19 大流行期间开展的全国心理健康和应对运动的评估结果。
除了对身体健康的影响之外,COVID-19 大流行还造成了失去亲人的悲痛、社会疏离造成的孤立、压力、恐惧和经济窘迫--所有这些都影响了心理健康。How Right Now/Qué Hacer Ahora (HRN) 是一项屡获殊荣的全国性活动,旨在为受到 COVID-19 严重影响的人们提供情感支持。我们开展了一项以理论为基础的文化响应评估,以评估该活动在 2020 年夏季至 2021 年春季期间对应对行为和复原力的影响。我们使用 NORC 的全国概率面板 AmeriSpeak,用英语和西班牙语对 HRN 的重点受众(老年人/照顾者以及已有健康状况、遭受暴力或经济困难的人群)进行了三次调查。我们还分析了社交媒体数据,监测了 HRN 网站的流量,并对这些数据进行了三角测量,以了解活动的全面影响。接触过该活动的人压力水平较高,更有可能寻求信息来支持自己的情绪健康。接触该运动还与抗压能力和使用应对策略的信心的提高呈正相关,尤其是对于遭受暴力或经济困扰的人以及来自种族和民族群体的人。评估结果表明,该运动成功地向目标受众提供了他们所需的心理健康支持。此外,HRN 评估的设计说明了如何利用多种数据来源来更深入地了解活动的影响。评估结果强调,具有文化敏感性的健康传播干预措施(如 HRN)可以为受影响严重的社区提供所需的心理健康支持和资源。(PsycInfo Database Record (c) 2024 APA,保留所有权利)。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
5.70
自引率
3.00%
发文量
74
审稿时长
6-12 weeks
期刊介绍: The American Journal of Orthopsychiatry publishes articles that clarify, challenge, or reshape the prevailing understanding of factors in the prevention and correction of injustice and in the sustainable development of a humane and just society.
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