Implications of pricing and fleet size strategies on shared bikes and e-scooters: a case study from Lyon, France

IF 3.5 2区工程技术 Q1 ENGINEERING, CIVIL

Transportation Pub Date : 2024-11-14 DOI:10.1007/s11116-024-10559-5

Ouassim Manout, Azise Oumar Diallo, Thibault Gloriot

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引用次数: 0

Abstract

In many cities, shared micromobility services (SMMS) have become popular. These services contribute to the popularity of car-alternative mobility by promoting the use of micro-vehicles. Bike-sharing and e-scooter-sharing systems are examples of these services. Despite their potential, the share of SMMS is still marginal. To unlock their full potential, policymakers and service providers need to comprehend the wider implications of their strategies on the adoption, use, and profitability of these services. This paper investigates the implications on travel demand, use patterns, and business profit of two strategic decisions: the size of the fleet and the pricing of shared bikes and e-scooters. This research is based on an agent-based transport simulation framework and trip records of shared bike and e-scooter users from the city of Lyon, France. The results show that despite their actual marginal share, SMMS have a non-negligible growth potential in Lyon. This potential is unfulfilled due to sub-optimal pricing and fleet size strategies. In the paper, more optimal strategies are discussed from the point of view of service providers and customers. These findings can be generalized to other cities and shared micromobility services. They can also be of interest to policymakers and service providers in the design and operation of successful and efficient SMMS.

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定价和车队规模战略对共享单车和电动滑板车的影响：法国里昂案例研究

在许多城市，共享微型交通服务（SMMS）已开始流行。这些服务通过推广微型车辆的使用，促进了汽车替代交通的普及。自行车共享和电动滑板车共享系统就是这些服务的例子。尽管潜力巨大，但 SMMS 的份额仍然微不足道。要想充分释放这些服务的潜力，政策制定者和服务提供商需要了解其战略对这些服务的采用、使用和盈利能力的广泛影响。本文研究了两种战略决策对出行需求、使用模式和商业利润的影响：共享单车和电动滑板车的车队规模和定价。这项研究基于一个基于代理的交通模拟框架和法国里昂市共享单车和电动滑板车用户的出行记录。研究结果表明，尽管共享单车和电动滑板车的实际边际份额很小，但它们在里昂仍有不可忽视的增长潜力。由于定价和车队规模策略不够理想，这一潜力尚未得到发挥。本文从服务提供商和客户的角度讨论了更优化的策略。这些发现可以推广到其他城市和共享微型交通服务。决策者和服务提供商在设计和运营成功、高效的 SMMS 时，也会对这些发现感兴趣。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Transportation 工程技术-工程：土木

CiteScore

10.70

自引率

4.70%

发文量

审稿时长

6-12 weeks

期刊介绍： In our first issue, published in 1972, we explained that this Journal is intended to promote the free and vigorous exchange of ideas and experience among the worldwide community actively concerned with transportation policy, planning and practice. That continues to be our mission, with a clear focus on topics concerned with research and practice in transportation policy and planning, around the world. These four words, policy and planning, research and practice are our key words. While we have a particular focus on transportation policy analysis and travel behaviour in the context of ground transportation, we willingly consider all good quality papers that are highly relevant to transportation policy, planning and practice with a clear focus on innovation, on extending the international pool of knowledge and understanding. Our interest is not only with transportation policies - and systems and services – but also with their social, economic and environmental impacts, However, papers about the application of established procedures to, or the development of plans or policies for, specific locations are unlikely to prove acceptable unless they report experience which will be of real benefit those working elsewhere. Papers concerned with the engineering, safety and operational management of transportation systems are outside our scope.