Pathways from incidental news exposure to political knowledge: Examining paradoxical effects of political discussion on social media with strong and weak ties

Abstract

This study advances the theoretical understanding of the effects of incidental news exposure on political knowledge by probing the mechanisms through which exposure transfers to learning. Two studies in the U.S. across both non-election and election settings test the centrality of political discussion on social media with strong and weak ties in explaining this relationship. Findings across both studies show no significant direct associations between incidental news exposure and political knowledge. However, mediation analyses suggest that incidental news exposure can influence political knowledge when mediated by interpersonal political conversations on social media: discussions with strong ties contribute to political knowledge, but discussions with weak ties are detrimental. Furthermore, the indirect effects via strong and weak ties are significantly conditioned by one’s cognitive ability. The findings highlight the conditions under which incidental news exposure helps yet also hinders individuals’ political knowledge.