{"title":"Misinformation on first aid for seizures communicated through the fastest growing social media platform: A cross-sectional study of TikTok content","authors":"Alexei A. Birkun","doi":"10.1016/j.yebeh.2024.110116","DOIUrl":null,"url":null,"abstract":"<div><h3>Introduction</h3><div>Social media platforms have significant potential to enhance public knowledge on how to respond to generalised seizures. Among the platforms, TikTok emerges as a standout performer, demonstrating exceptional user engagement.</div></div><div><h3>Study objective</h3><div>This study aimed to assess the quality of content on first aid for seizures posted on TikTok.</div></div><div><h3>Methods</h3><div>TikTok videos providing instructions on first aid for generalised seizures and having at least 100,000 views were analysed for completeness and correctness of the advice using a 21-item checklist. Any misleading recommendations suggesting inappropriate actions were collected from the videos and users’ comments on the videos.</div></div><div><h3>Results</h3><div>Nineteen eligible videos had a total of 19,502,200 views. The videos frequently omitted key guidelines-concordant instructions on first aid for seizures, in particular, to lay the person down to prevent falling (missed in 84.2% of the videos), avoid moving the person unless they are in danger (89.5%), check the person’s breathing once the seizure has ended (89.5%) and commence cardiopulmonary resuscitation if the person remains unresponsive and not breathing normally (94.7%). Nine videos (47.4%) contained misleading instructions, most commonly to put the person on their side or otherwise move them during the seizure. Multiple comments to the videos advocated futile and dangerous actions, for instance, putting objects into the person’s mouth, restraining, or hitting the person.</div></div><div><h3>Conclusion</h3><div>TikTok videos convey information on first aid for seizures to multi-million audiences concurrently propagating incomplete, inaccurate and potentially harmful non-evidence-based advice. Urgent research and regulatory efforts are needed to develop effective strategies to combat the misinformation spread.</div></div>","PeriodicalId":11847,"journal":{"name":"Epilepsy & Behavior","volume":"161 ","pages":"Article 110116"},"PeriodicalIF":2.3000,"publicationDate":"2024-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Epilepsy & Behavior","FirstCategoryId":"3","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S1525505024004980","RegionNum":3,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BEHAVIORAL SCIENCES","Score":null,"Total":0}
引用次数: 0
Abstract
Introduction
Social media platforms have significant potential to enhance public knowledge on how to respond to generalised seizures. Among the platforms, TikTok emerges as a standout performer, demonstrating exceptional user engagement.
Study objective
This study aimed to assess the quality of content on first aid for seizures posted on TikTok.
Methods
TikTok videos providing instructions on first aid for generalised seizures and having at least 100,000 views were analysed for completeness and correctness of the advice using a 21-item checklist. Any misleading recommendations suggesting inappropriate actions were collected from the videos and users’ comments on the videos.
Results
Nineteen eligible videos had a total of 19,502,200 views. The videos frequently omitted key guidelines-concordant instructions on first aid for seizures, in particular, to lay the person down to prevent falling (missed in 84.2% of the videos), avoid moving the person unless they are in danger (89.5%), check the person’s breathing once the seizure has ended (89.5%) and commence cardiopulmonary resuscitation if the person remains unresponsive and not breathing normally (94.7%). Nine videos (47.4%) contained misleading instructions, most commonly to put the person on their side or otherwise move them during the seizure. Multiple comments to the videos advocated futile and dangerous actions, for instance, putting objects into the person’s mouth, restraining, or hitting the person.
Conclusion
TikTok videos convey information on first aid for seizures to multi-million audiences concurrently propagating incomplete, inaccurate and potentially harmful non-evidence-based advice. Urgent research and regulatory efforts are needed to develop effective strategies to combat the misinformation spread.
期刊介绍:
Epilepsy & Behavior is the fastest-growing international journal uniquely devoted to the rapid dissemination of the most current information available on the behavioral aspects of seizures and epilepsy.
Epilepsy & Behavior presents original peer-reviewed articles based on laboratory and clinical research. Topics are drawn from a variety of fields, including clinical neurology, neurosurgery, neuropsychiatry, neuropsychology, neurophysiology, neuropharmacology, and neuroimaging.
From September 2012 Epilepsy & Behavior stopped accepting Case Reports for publication in the journal. From this date authors who submit to Epilepsy & Behavior will be offered a transfer or asked to resubmit their Case Reports to its new sister journal, Epilepsy & Behavior Case Reports.