Multimodal Sensemaking and Sensegiving Processes of Discursive Threat Appraisal in Environmental Crisis Communication

IF 2.6 3区 管理学 Q3 MANAGEMENT
Silvia Ravazzani, Carmen Daniela Maier, Yan Jin
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引用次数: 0

Abstract

This study investigates how multimodal sensemaking and sensegiving processes of discursive threat appraisal are employed by global movements in their environmental crisis communication when disclosing how corporate commitments are failing to reduce the global plastic pollution. The theoretical framework includes perspectives on global sticky crises, threat appraisal, framing, crisis sensemaking and sensegiving, and multimodal discourse. Empirically, a series of brand audits reports of #breakfreefromplastic global movement are systematically examined. The analytical focus transcends the usual monomodal approach and is directed towards the multimodal interplay that builds strategic discourses through images and texts. Findings details, on the one hand, the multimodal discursive sensemaking processes of content enrichment and appeal bolstering as well as their outcomes related to the building of common sense, new sense, and non-sense; on the other hand, they clarify how prognostic, diagnostic, and motivational framing tasks are accomplished in environmental crisis sensegiving by the global movement. This study provides insights useful to corporations when reevaluating their own crisis sensemaking and sensegiving in corporate communications and, ultimately, contribute to changing risky corporate behaviour toward more effective and ethical environmental crisis prevention and communication.

环境危机传播中话语威胁评估的多模态感知和感知给予过程
本研究调查了全球运动在环境危机传播中,在披露企业承诺如何未能减少全球塑料污染时,是如何运用多模态感官塑造和感官给予过程进行话语威胁评估的。该理论框架包括全球粘性危机、威胁评估、框架、危机感觉制造和感觉给予以及多模态话语等视角。在实证研究方面,对 #breakfreefromplastic 全球运动的一系列品牌审计报告进行了系统研究。分析重点超越了通常的单模态方法,而转向通过图像和文本构建战略话语的多模态相互作用。研究结果一方面详细介绍了丰富内容和增强吸引力的多模态话语感知过程,以及与建立常识、新常识和非常识相关的结果;另一方面阐明了全球运动如何在环境危机感知中完成预测、诊断和激励框架任务。这项研究为企业提供了有益的见解,有助于企业重新评估自身在企业传播中的危机意识建立和意识给予,并最终有助于改变企业的风险行为,实现更有效、更道德的环境危机预防和传播。
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来源期刊
CiteScore
5.40
自引率
12.90%
发文量
51
期刊介绍: The Journal of Contingencies and Crisis Management is an invaluable source of information on all aspects of contingency planning, scenario analysis and crisis management in both corporate and public sectors. It focuses on the opportunities and threats facing organizations and presents analysis and case studies of crisis prevention, crisis planning, recovery and turnaround management. With contributions from world-wide sources including corporations, governmental agencies, think tanks and influential academics, this publication provides a vital platform for the exchange of strategic and operational experience, information and knowledge.
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