Exploring MCI and TPB in the context of self-driving robot food delivery services: A cross-national study

IF 9.9 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality Management Pub Date : 2024-10-31 DOI:10.1016/j.ijhm.2024.103967

Heather (Markham) Kim, Jinsoo Hwang

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Abstract

This study assesses the relationships between motivated consumer innovativeness and the theory of planned behavior in order to gain a better understanding of self-driving robot food delivery services. Moreover, country development status was propositioned in order to moderate the relationships between motivated consumer innovativeness and attitude. The data was collected from 315 South Korean consumers in Korea, which is a developed country, and 308 Mongolian consumers in Mongolia, which is a developing country, and they were analyzed. The results showed that functionally and cognitively motivated consumer innovativeness had an impact on attitude for both the Korean and Mongolian consumers. Hedonically motivated consumer innovativeness affected attitude for the Korean consumers, and socially motivated consumer innovativeness influenced attitude for the Mongolian customers. Attitude, subjective norm, and perceived behavioral control had causal relationships with behavioral intentions in both samples. Lastly, country development status had a moderating effect with the relationship between functionally motivated consumer innovativeness and attitude.

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探索自动驾驶机器人送餐服务背景下的 MCI 和 TPB：一项跨国研究

本研究评估了消费者创新动机与计划行为理论之间的关系，以便更好地了解自驾车机器人送餐服务。此外，为了缓和消费者创新动机与态度之间的关系，还对国家发展状况进行了预测。研究收集了发达国家韩国的 315 名韩国消费者和发展中国家蒙古的 308 名蒙古消费者的数据，并对其进行了分析。结果显示，功能性和认知性消费创新对韩国和蒙古消费者的态度都有影响。对韩国消费者而言，享乐动机的消费创新对态度有影响，而对蒙古消费者而言，社会动机的消费创新对态度有影响。在两个样本中，态度、主观规范和感知行为控制与行为意向都有因果关系。最后，国家发展状况对功能性消费创新与态度之间的关系有调节作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

21.20

自引率

9.40%

发文量

218

审稿时长

85 days

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.