#Canceled! Exploring the phenomenon of canceling

IF 10.5 1区管理学 Q1 BUSINESS

Journal of Business Research Pub Date : 2024-10-30 DOI:10.1016/j.jbusres.2024.115025

Krista Hill Cummings , Babak Zafari , Lauren Beitelspacher

引用次数: 0

Abstract

The term “canceling” is used often in the media and popular press to demonstrate consumers’ dissatisfaction with a brand, organization, or person. However, little research has examined what canceling actually is and what it means to be “canceled.” In this exploratory research, we focus specifically on the canceling of brands. We attempt to differentiate cancelations from boycotts and examine some of the fundamental reasons why consumers feel compelled to cancel brands. Using qualitative data, survey data, and field data from X (formally Twitter), we start to develop a better understanding of canceling behavior.

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#Canceled！探索取消现象

媒体和大众报刊经常使用 "取消 "一词来表达消费者对某一品牌、组织或个人的不满。然而，很少有研究探讨 "取消 "究竟是什么，以及 "取消 "意味着什么。在这项探索性研究中，我们特别关注品牌的取消。我们试图区分取消与抵制，并研究消费者被迫取消品牌的一些根本原因。利用定性数据、调查数据和来自 X（正式名称为 Twitter）的现场数据，我们开始更好地理解取消行为。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Business Research BUSINESS-

CiteScore

20.30

自引率

10.60%

发文量

956

期刊介绍： The Journal of Business Research aims to publish research that is rigorous, relevant, and potentially impactful. It examines a wide variety of business decision contexts, processes, and activities, developing insights that are meaningful for theory, practice, and/or society at large. The research is intended to generate meaningful debates in academia and practice, that are thought provoking and have the potential to make a difference to conceptual thinking and/or practice. The Journal is published for a broad range of stakeholders, including scholars, researchers, executives, and policy makers. It aids the application of its research to practical situations and theoretical findings to the reality of the business world as well as to society. The Journal is abstracted and indexed in several databases, including Social Sciences Citation Index, ANBAR, Current Contents, Management Contents, Management Literature in Brief, PsycINFO, Information Service, RePEc, Academic Journal Guide, ABI/Inform, INSPEC, etc.