Understanding envy and fear of missing out in travel posts: The effects of Instagram sources and landmark types

IF 8.9 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Destination Marketing & Management Pub Date : 2024-10-30 DOI:10.1016/j.jdmm.2024.100959

Min Jung Kim , Dae-Young Kim

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引用次数: 0

Abstract

Although many studies reveal the effects of social media on destination choice or image, scant research investigates viewers' dynamic psychological nature induced by social media sources and contents. This study aims to fill that gap by examining the interaction effects of sources and landmark types on viewers' emotional and behavioral responses within the realm of social media-induced tourism. Utilizing a 2 (source type: influencer vs. peer) x 2 (landmark type: heritage vs. iconic) x 4 (message repetition) mixed-subject factorial design, an online experiment was conducted with 700 Instagram users randomly assigned to different conditions. The findings showed that influencers' posts exert a significant influence on outcome variables compared to peers' posts. Specifically, viewers exhibited increased levels of benign envy and a greater intention to visit when viewing influencers' posts about iconic landmarks. Individuals with high fear of missing out showed a heightened intention to visit when seeing peers’ posts about heritage landmarks. Based on the findings, theoretical and managerial implications are discussed.

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了解旅游帖子中的 "羡慕嫉妒恨 "和 "害怕错过"：Instagram 来源和地标类型的影响

尽管许多研究揭示了社交媒体对目的地选择或形象的影响，但很少有研究调查社交媒体来源和内容所引发的观众动态心理。本研究旨在填补这一空白，在社交媒体诱导旅游的领域内，研究来源和地标类型对观众情感和行为反应的交互影响。研究采用 2（信息源类型：影响者 vs. 同行）x 2（地标类型：遗产 vs. 标志性）x 4（信息重复）混合被试因子设计，对 700 名 Instagram 用户进行了在线实验，随机分配到不同的条件下。研究结果表明，与同行的帖子相比，有影响力者的帖子对结果变量有显著影响。具体来说，当浏览者看到影响者发布的关于标志性地标的帖子时，会表现出更高的良性羡慕水平和更强的访问意愿。害怕错过的人在看到同行关于遗产地标的帖子时，会表现出更高的访问意愿。根据研究结果，讨论了理论和管理意义。

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来源期刊

Journal of Destination Marketing & Management Multiple-

CiteScore

18.60

自引率

3.60%

发文量

审稿时长

43 days

期刊介绍： The Journal of Destination Marketing & Management (JDMM) is an international journal that focuses on the study of tourist destinations, specifically their marketing and management. It aims to provide a critical understanding of all aspects of destination marketing and management, considering their unique contexts in terms of policy, planning, economics, geography, and history. The journal seeks to develop a strong theoretical foundation in this field by incorporating knowledge from various disciplinary approaches. Additionally, JDMM aims to promote critical thinking and innovation in destination marketing and management, expand the boundaries of knowledge, and serve as a platform for international idea exchange.