The future of personal electric mobility in emerging economies: A survey of e-moto users in Vietnam

IF 4.1 2区工程技术 Q2 BUSINESS

Research in Transportation Business and Management Pub Date : 2024-10-20 DOI:10.1016/j.rtbm.2024.101227

Minh Hieu Nguyen , Dorina Pojani , Duy Quy Nguyen-Phuoc

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引用次数: 0

Abstract

Decarbonizing private transport is crucial in the highly polluted cities of low- and middle-income countries, such as Vietnam. In motorcycle-dominated megacities, this means gradually converting the conventional motorcycle fleet into e-motos. In this study set in Hanoi, we examined the factors that explain existing e-moto riders' attachment to this mode. For this purpose, we built a novel theoretical framework called VEMM (Values and Expectations in Mobility Model), which combines the constructs of the Expectation Confirmation Model (ECM) and the Value-Based Adoption Model (VBAM). Survey data collected from 481 e-moto users in Hanoi were analysed by applying a Partial Least Squares Structural Equation Model (PLS-SEM). We found that the enduring intention to use e-motos is positively related to perceived value, user satisfaction, and perceived usefulness. We controlled for riders' gender, age, education, and living area but only education was statistically significant. Overall, we found that the perceived value of e-motos owed more to the perceived benefits (usefulness, enjoyment, and eco-friendliness) than the perceived costs (risk, price, technicality, habit, and stigma) of this mode. Based on these findings, we recommend that manufacturers consider the critical role of values when designing and promoting e-motos.

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新兴经济体个人电动交通的未来：越南电动摩托车用户调查

在越南等中低收入国家的高污染城市，私人交通工具的去碳化至关重要。在以摩托车为主的特大城市，这意味着要逐步将传统摩托车队转变为电动摩托车队。在这项以河内为背景的研究中，我们考察了现有电动摩托车骑手对这种出行方式的依恋程度。为此，我们建立了一个名为 VEMM（移动中的价值观和期望模型）的新理论框架，该框架结合了期望确认模型（ECM）和基于价值的采用模型（VBAM）。我们采用偏最小二乘法结构方程模型（PLS-SEM）分析了从河内 481 名电子摩托用户收集到的调查数据。我们发现，使用电动摩托车的持久意愿与感知价值、用户满意度和感知有用性呈正相关。我们对骑行者的性别、年龄、教育程度和居住地区进行了控制，但只有教育程度具有统计学意义。总体而言，我们发现电子汽车的感知价值更多地与感知到的益处（有用性、乐趣和环保性）有关，而非感知到的成本（风险、价格、技术性、习惯和耻辱感）。基于这些发现，我们建议制造商在设计和推广电子汽车时考虑价值观的关键作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Research in Transportation Business and Management Multiple-

CiteScore

7.10

自引率

8.30%

发文量

175

期刊介绍： Research in Transportation Business & Management (RTBM) will publish research on international aspects of transport management such as business strategy, communication, sustainability, finance, human resource management, law, logistics, marketing, franchising, privatisation and commercialisation. Research in Transportation Business & Management welcomes proposals for themed volumes from scholars in management, in relation to all modes of transport. Issues should be cross-disciplinary for one mode or single-disciplinary for all modes. We are keen to receive proposals that combine and integrate theories and concepts that are taken from or can be traced to origins in different disciplines or lessons learned from different modes and approaches to the topic. By facilitating the development of interdisciplinary or intermodal concepts, theories and ideas, and by synthesizing these for the journal''s audience, we seek to contribute to both scholarly advancement of knowledge and the state of managerial practice. Potential volume themes include: -Sustainability and Transportation Management- Transport Management and the Reduction of Transport''s Carbon Footprint- Marketing Transport/Branding Transportation- Benchmarking, Performance Measurement and Best Practices in Transport Operations- Franchising, Concessions and Alternate Governance Mechanisms for Transport Organisations- Logistics and the Integration of Transportation into Freight Supply Chains- Risk Management (or Asset Management or Transportation Finance or ...): Lessons from Multiple Modes- Engaging the Stakeholder in Transportation Governance- Reliability in the Freight Sector