{"title":"How to design prototypes to prevent potential dominant logic conflict during the iterative learning process","authors":"","doi":"10.1016/j.jengtecman.2024.101850","DOIUrl":null,"url":null,"abstract":"<div><div>Although prototype-based iterative learning is receiving increasing attention from research on lean startups, this stream of literature has a narrow focus on customer feedback and neglects the challenges of managing internal cognitive coherence during iterative learning processes. Without a shared dominant logic, the iterative revision of a prototype may fail. This research addresses this limitation by distinguishing the effects of different prototype strategies on dominant logic conflict and examining the moderating effect of socialization. Four hypotheses are developed and examined with survey data from 299 Chinese high-tech firms. We find that a basic prototype strategy results in low dominant logic conflict while an enhanced prototype strategy results in high dominant logic conflict during prototype-based iterative learning. Furthermore, socialization amplifies the negative and positive respective effects of these two prototype strategies. This research contributes to the literature on prototype-based iterative learning (e.g., for lean startups) and offers new managerial implications for practice.</div></div>","PeriodicalId":50209,"journal":{"name":"Journal of Engineering and Technology Management","volume":null,"pages":null},"PeriodicalIF":3.7000,"publicationDate":"2024-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Engineering and Technology Management","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0923474824000559","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
Although prototype-based iterative learning is receiving increasing attention from research on lean startups, this stream of literature has a narrow focus on customer feedback and neglects the challenges of managing internal cognitive coherence during iterative learning processes. Without a shared dominant logic, the iterative revision of a prototype may fail. This research addresses this limitation by distinguishing the effects of different prototype strategies on dominant logic conflict and examining the moderating effect of socialization. Four hypotheses are developed and examined with survey data from 299 Chinese high-tech firms. We find that a basic prototype strategy results in low dominant logic conflict while an enhanced prototype strategy results in high dominant logic conflict during prototype-based iterative learning. Furthermore, socialization amplifies the negative and positive respective effects of these two prototype strategies. This research contributes to the literature on prototype-based iterative learning (e.g., for lean startups) and offers new managerial implications for practice.
期刊介绍:
The Journal of Engineering and Technology Management (JET-M) is an international scholarly refereed research journal which aims to promote the theory and practice of technology, innovation, and engineering management.
The journal links engineering, science, and management disciplines. It addresses the issues involved in the planning, development, and implementation of technological capabilities to shape and accomplish the strategic and operational objectives of an organization. It covers not only R&D management, but also the entire spectrum of managerial concerns in technology-based organizations. This includes issues relating to new product development, human resource management, innovation process management, project management, technological fusion, marketing, technological forecasting and strategic planning.
The journal provides an interface between technology and other corporate functions, such as R&D, marketing, manufacturing and administration. Its ultimate goal is to make a profound contribution to theory development, research and practice by serving as a leading forum for the publication of scholarly research on all aspects of technology, innovation, and engineering management.