How to design prototypes to prevent potential dominant logic conflict during the iterative learning process

IF 3.7 3区 管理学 Q2 BUSINESS
Xi Song , Zelong Wei
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引用次数: 0

Abstract

Although prototype-based iterative learning is receiving increasing attention from research on lean startups, this stream of literature has a narrow focus on customer feedback and neglects the challenges of managing internal cognitive coherence during iterative learning processes. Without a shared dominant logic, the iterative revision of a prototype may fail. This research addresses this limitation by distinguishing the effects of different prototype strategies on dominant logic conflict and examining the moderating effect of socialization. Four hypotheses are developed and examined with survey data from 299 Chinese high-tech firms. We find that a basic prototype strategy results in low dominant logic conflict while an enhanced prototype strategy results in high dominant logic conflict during prototype-based iterative learning. Furthermore, socialization amplifies the negative and positive respective effects of these two prototype strategies. This research contributes to the literature on prototype-based iterative learning (e.g., for lean startups) and offers new managerial implications for practice.
在迭代学习过程中,如何设计原型以防止潜在的主导逻辑冲突
虽然基于原型的迭代学习越来越受到精益初创企业研究的关注,但这一文献流狭隘地关注客户反馈,忽视了在迭代学习过程中管理内部认知一致性所面临的挑战。如果没有共同的主导逻辑,原型的迭代修改可能会失败。本研究通过区分不同原型策略对主导逻辑冲突的影响以及研究社会化的调节作用来解决这一局限性。研究提出了四个假设,并利用 299 家中国高科技企业的调查数据进行了检验。我们发现,在基于原型的迭代学习过程中,基本原型策略会导致较低的主导逻辑冲突,而增强原型策略则会导致较高的主导逻辑冲突。此外,社会化会放大这两种原型策略各自的负面和正面效应。这项研究为有关基于原型的迭代学习(如精益初创企业)的文献做出了贡献,并为管理实践提供了新的启示。
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来源期刊
CiteScore
8.00
自引率
6.20%
发文量
29
审稿时长
>12 weeks
期刊介绍: The Journal of Engineering and Technology Management (JET-M) is an international scholarly refereed research journal which aims to promote the theory and practice of technology, innovation, and engineering management. The journal links engineering, science, and management disciplines. It addresses the issues involved in the planning, development, and implementation of technological capabilities to shape and accomplish the strategic and operational objectives of an organization. It covers not only R&D management, but also the entire spectrum of managerial concerns in technology-based organizations. This includes issues relating to new product development, human resource management, innovation process management, project management, technological fusion, marketing, technological forecasting and strategic planning. The journal provides an interface between technology and other corporate functions, such as R&D, marketing, manufacturing and administration. Its ultimate goal is to make a profound contribution to theory development, research and practice by serving as a leading forum for the publication of scholarly research on all aspects of technology, innovation, and engineering management.
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