Best Practice in Using Social Media: The European Association of Urology Position Statement

IF 25.3 1区医学 Q1 UROLOGY & NEPHROLOGY

European urology Pub Date : 2024-10-29 DOI:10.1016/j.eururo.2024.10.018

Jeremy Yuen-Chun Teoh, Nikita R. Bhatt, Vito Cucchiara, Esther Garcia Rojo, Vineet Gauhar, Claudia Mercader, Benjamin Pradere, Wesley Verla, Julie Darraugh, Carla Bezuidenhout, Marc van Gurp, Elisabeth Hesston, Jarka Bloemberg, James N’Dow, Maria J. Ribal, Gianluca Giannarini

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引用次数: 0

Abstract

Section snippets

General principles for SoMe use

There are ten general principles that urologists should follow when using SoMe platforms (Fig. 1) [1]. Physicians should clearly state their role and align their online behavior with professional standards. It is essential to protect patient privacy by avoiding identifiable information and discussing treatment details only with explicit consent. To prevent misinterpretation, medical advice should not be given publicly on SoMe. Instead, patients should be directed to formal consultations or

Goals and benefits of SoMe

Optimization of the use of SoMe in urology requires a clear understanding of the goals and benefits [3], [4]. Potential applications of SoMe are diverse, ranging from raising public awareness and providing education about urological diseases and their prevention, to organizing virtual and hybrid conferences to reach a broader audience, facilitating international networking, enhancing and disseminating collaborative research, and sharing resources for professional training and career

Measuring SoMe impact

SoMe analytics involves the collection and analysis of data from SoMe platforms to gauge the effectiveness of information dissemination (Fig. 1) [5]. “Impressions” measure how often a post is displayed, “reach” counts how many unique users see a post, and “engagement” tracks total interactions with a post. The Altmetric Attention Score is a newer metric that evaluates the media presence of an article by aggregating mentions across various SoMe platforms and news outlets. These metrics can be

Combating misinformation on SoMe

Studies have shown a high prevalence of misinformation in urology content on SoMe platforms such as YouTube and TikTok. A study revealed that 98% of 55 TikTok videos with the hashtag #prostatecancer, despite having 134 944 individual views, were of moderate to poor quality, with 47% containing misinformation and 10.9% showing commercial bias [6]. It is thus crucial to produce and disseminate accurate information via appropriate channels, such as the EAU Patient Information portal and the

Future directions

Novel methods of SoMe dissemination should be used, including audiovisual content on TikTok, Instagram, and Snapchat, and remote educational options on Twitch and Caffeine [9]. SoMe interventions are a novel application of SoMe that can enhance health behaviors and patient engagement via platforms such as Facebook and TikTok. Efforts should be made to standardize these interventions to enhance their credibility and effectiveness, while still ensuring a personalized multidisciplinary approach

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使用社交媒体的最佳实践：欧洲泌尿外科协会立场声明

使用 SoMe 的一般原则泌尿科医生在使用 SoMe 平台时应遵循十项一般原则（图 1）[1]。医生应明确自己的角色，并使自己的网络行为符合专业标准。必须保护患者隐私，避免提供可识别的信息，只有在患者明确同意的情况下才能讨论治疗细节。为防止误解，不应在 SoMe 上公开提供医疗建议。SoMe的目标和益处优化SoMe在泌尿科的应用需要清楚了解其目标和益处[3], [4]。SoMe的潜在应用多种多样，包括提高公众对泌尿科疾病及其预防的认识并提供相关教育，组织虚拟会议和混合会议以扩大受众范围，促进国际联网，加强和传播合作研究，以及共享专业培训和职业资源。"印象 "衡量帖子的显示频率，"到达 "计算有多少独特用户看到帖子，"参与 "跟踪帖子的总互动。Altmetric 关注度得分是一个较新的指标，它通过汇总各种 SoMe 平台和新闻机构的提及率来评估文章的媒体影响力。研究表明，YouTube 和 TikTok 等 SoMe 平台上的泌尿科内容普遍存在错误信息。一项研究显示，在 55 个以 #prostatecancer 为标签的 TikTok 视频中，尽管有 134 944 次个人浏览，但其中 98% 的视频质量为中差，47% 的视频包含错误信息，10.9% 的视频存在商业偏见[6]。因此，通过适当的渠道，如EAU患者信息门户网站和SoMe传播的新方法，包括TikTok、Instagram和Snapchat上的视听内容，以及Twitch和Caffeine上的远程教育选项，来制作和传播准确的信息至关重要[9]。SoMe 干预是 SoMe 的一种新型应用，可通过 Facebook 和 TikTok 等平台加强健康行为和患者参与。应努力使这些干预措施标准化，以提高其可信度和有效性，同时仍要确保采用个性化的多学科方法

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来源期刊

European urology 医学-泌尿学与肾脏学

CiteScore

43.00

自引率

2.60%

发文量

1753

审稿时长

23 days

期刊介绍： European Urology is a peer-reviewed journal that publishes original articles and reviews on a broad spectrum of urological issues. Covering topics such as oncology, impotence, infertility, pediatrics, lithiasis and endourology, the journal also highlights recent advances in techniques, instrumentation, surgery, and pediatric urology. This comprehensive approach provides readers with an in-depth guide to international developments in urology.