Willingness to use ridesplitting services for home-to-work morning commute in the post-COVID-19 era

IF 3.5 2区工程技术 Q1 ENGINEERING, CIVIL

Transportation Pub Date : 2024-10-28 DOI:10.1007/s11116-024-10549-7

Feiyu Feng, Panagiotis Ch. Anastasopoulos, Yuntao Guo, Wei Wang, Srinivas Peeta, Xinghua Li

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Abstract

This paper explores the influencing factors of commuters’ willingness to use ridesplitting services in the post-COVID-19 era – including promotional strategies – and the possible differences of these factors among commuters with different home-to-work commuting distances. A survey developed for this study was conducted among 1600 commuters from Shanghai, China between September and November 2021. A correlated random parameters ordered probit model is used to estimate the impact of various factors on the willingness to use ridesplitting services for individuals with different trip distances. The model results indicate that the delay compensation strategy has the potential to offer the largest increase in the likelihood of using ridesplitting services, as compared to other promotional strategies (i.e., discount, credit, and priority service strategies), particularly for medium- and long-distance home-to-work commuters. At the same time, the likelihood of using ridesplitting services may vary across specific types of commuters, such as residence owners, commuters using automobile-based transportation modes, travelers with flexible work schedules, and commuters who frequently work overtime. The paper’s insights may be used by ridesplitting service providers to assist in designing effective strategies to promote ridesplitting services.

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在后 COVID-19 时代，在从家到公司的早晨通勤中使用分乘服务的意愿

本文探讨了后COVID-19时代通勤者使用分乘服务意愿的影响因素（包括推广策略），以及这些因素在不同通勤距离的通勤者之间可能存在的差异。本研究于 2021 年 9 月至 11 月期间对中国上海的 1600 名乘客进行了调查。采用相关随机参数有序概率模型估算了不同出行距离的乘客使用分乘服务意愿的各种因素的影响。模型结果表明，与其他推广策略（即折扣、信贷和优先服务策略）相比，延迟补偿策略有可能最大程度地提高乘客使用分乘服务的可能性，尤其是对于中长途的上班族而言。同时，不同类型的通勤者，如住宅业主、使用汽车交通方式的通勤者、工作时间灵活的旅行者以及经常加班的通勤者，使用换乘服务的可能性也可能不同。本文的见解可供搭乘服务提供商用于协助设计有效的搭乘服务推广策略。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Transportation 工程技术-工程：土木

CiteScore

10.70

自引率

4.70%

发文量

审稿时长

6-12 weeks

期刊介绍： In our first issue, published in 1972, we explained that this Journal is intended to promote the free and vigorous exchange of ideas and experience among the worldwide community actively concerned with transportation policy, planning and practice. That continues to be our mission, with a clear focus on topics concerned with research and practice in transportation policy and planning, around the world. These four words, policy and planning, research and practice are our key words. While we have a particular focus on transportation policy analysis and travel behaviour in the context of ground transportation, we willingly consider all good quality papers that are highly relevant to transportation policy, planning and practice with a clear focus on innovation, on extending the international pool of knowledge and understanding. Our interest is not only with transportation policies - and systems and services – but also with their social, economic and environmental impacts, However, papers about the application of established procedures to, or the development of plans or policies for, specific locations are unlikely to prove acceptable unless they report experience which will be of real benefit those working elsewhere. Papers concerned with the engineering, safety and operational management of transportation systems are outside our scope.