Validating measurement of social norms for entertainment-education: a five-factor model.

Q2 Social Sciences

Journal of Communication in Healthcare Pub Date : 2024-10-21 DOI:10.1080/17538068.2024.2418199

Amy Henderson Riley, Richard W Hass, Dunia Tonob, Francesca Ciocco, Joseph J Bish

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引用次数: 0

Abstract

Background: Though the measurement of social norms is important for evaluating entertainment-education interventions, there is a dearth of validity evidence for measuring tools to assess different social norm constructs.

Methods: Identical survey items were used to assess family planning norms among married Zambian women in 2019 and 2022 following an entertainment-education radio program intervention. Confirmatory Factor Analysis was used for confirmation of the internal structure of several subscales used to measure social norms found in a previous study.

Results: There were no statistically significant demographic differences between participant groups at T1 and T2. CFA supported a five-factor model at T2 comprising descriptive norms (4 items), outcome expectations (3 items), and 3 different constructs capturing injunctive norms (3 items each).

Conclusion: Results indicate good structural validity evidence for measuring social norms in entertainment-education using existing tools.

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验证娱乐教育社会规范的测量：五因素模型。

背景：尽管对社会规范的测量对于评估娱乐教育干预措施非常重要，但缺乏测量工具的有效性证据来评估不同的社会规范结构：方法：在娱乐教育广播节目干预之后，使用相同的调查项目来评估 2019 年和 2022 年赞比亚已婚妇女的计划生育规范。为了确认先前研究中用于衡量社会规范的几个子量表的内部结构，采用了确认性因子分析法：结果：在 T1 和 T2 阶段，参与者群体之间没有明显的人口统计学差异。在 T2 阶段，CFA 支持一个五因素模型，包括描述性规范（4 个项目）、结果预期（3 个项目）和捕捉强制规范的 3 个不同结构（各 3 个项目）：结果表明，使用现有工具测量娱乐教育中的社会规范具有良好的结构有效性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Communication in Healthcare Social Sciences-Communication

CiteScore

2.90

自引率

0.00%

发文量