The Listening Public in Public Diplomacy: How Did the Public Respond to President Zelensky on Twitter?

IF 5.5 1区文学 Q1 COMMUNICATION

Social Media + Society Pub Date : 2024-10-17 DOI:10.1177/20563051241288960

Lassi Rikkonen, Pekka Isotalus

引用次数: 0

Abstract

This exploratory study focuses on the public as a listening ensemble that takes part in public diplomacy on Twitter. Here, listening is considered as the receiving component of communication, and responsive behavior as its visible product. The focus is on public communication that followed Russia’s 2022 invasion of Ukraine. A total of 4,392 quote tweets (citing the President of Ukraine Volodymyr Zelensky’s tweets mentioning Ukraine’s possible membership in the European Union) were analyzed using the taxonomy of verbal response modes. Two major modes were identified: responses to the situation by sharing information and persuasion, and responses to Zelensky, Ukrainians, and the public by disclosing feelings and opinions. Interestingly, the different social roles of the public were associated with how much interaction was elicited. The listening public contributes to global deliberativeness; not strictly from an issue-oriented problem-solving perspective, but in the sense that they weave together analytical and social aspects of deliberative reflection.

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公共外交中的倾听者：公众如何在 Twitter 上回应泽伦斯基总统？

这项探索性研究的重点是公众作为一个倾听群体参与推特上的公共外交。在这里，倾听被视为传播的接收部分，而回应行为则是传播的可见产物。研究的重点是 2022 年俄罗斯入侵乌克兰之后的公共传播。我们使用语言回应模式分类法分析了总共 4392 条引用推文（引用乌克兰总统沃洛德梅尔-泽连斯基提及乌克兰可能加入欧盟的推文）。结果确定了两种主要模式：通过分享信息和说服对局势做出回应，以及通过表达情感和观点对泽连斯基、乌克兰人和公众做出回应。有趣的是，公众的不同社会角色与引起互动的程度有关。倾听的公众为全球商议做出了贡献；严格来说，他们并不是从以问题为导向的解决问题的角度出发，而是将商议反思的分析性和社会性结合在一起。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Social Media + Society COMMUNICATION-

CiteScore

9.20

自引率

3.80%

发文量

111

审稿时长

12 weeks

期刊介绍： Social Media + Society is an open access, peer-reviewed scholarly journal that focuses on the socio-cultural, political, psychological, historical, economic, legal and policy dimensions of social media in societies past, contemporary and future. We publish interdisciplinary work that draws from the social sciences, humanities and computational social sciences, reaches out to the arts and natural sciences, and we endorse mixed methods and methodologies. The journal is open to a diversity of theoretic paradigms and methodologies. The editorial vision of Social Media + Society draws inspiration from research on social media to outline a field of study poised to reflexively grow as social technologies evolve. We foster the open access of sharing of research on the social properties of media, as they manifest themselves through the uses people make of networked platforms past and present, digital and non. The journal presents a collaborative, open, and shared space, dedicated exclusively to the study of social media and their implications for societies. It facilitates state-of-the-art research on cutting-edge trends and allows scholars to focus and track trends specific to this field of study.