The hidden gems in online reviews: unraveling how the expressions of affective needs impact review usefulness

IF 11.9 1区管理学 Q1 BUSINESS

Journal of Hospitality Marketing & Management Pub Date : 2024-10-14 DOI:10.1080/19368623.2024.2413189

Tong Yang, Chen Jason Zhang, Jie Wu, Junming Zhang

引用次数: 0

Abstract

Recognizing the importance of affective fulfillment for contemporary customers, this study aims to investigate how the expressions of affective needs in online reviews impact review usefulness. Dra...

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在线评论中隐藏的瑰宝：揭示情感需求的表达如何影响评论的实用性

认识到情感满足对当代顾客的重要性，本研究旨在探讨在线评论中情感需求的表达如何影响评论的有用性。评价...

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来源期刊

Journal of Hospitality Marketing & Management Multiple-

CiteScore

20.90

自引率

6.40%

发文量

期刊介绍： The Journal of Hospitality Marketing & Management serves as a peer-reviewed platform dedicated to advancing understanding, practice, and education in hospitality marketing and management. It strives to foster the development of knowledge and theory by promoting new ideas, models, approaches, and paradigms. Embracing a multifaceted approach that spans administrative disciplines, liberal arts, and social sciences, the journal disseminates knowledge through high-quality, peer-reviewed research papers, reports, and book reviews. It stands as a unique forum for the community of students, academics, and practitioners who share a common interest and commitment to the field of hospitality marketing and management.