Revolutionizing commutes: Unraveling the factors shaping Chinese consumers' acceptance of shared autonomous vehicles (SAVs) with an integrated UTAUT2 model

IF 4.1 2区工程技术 Q2 BUSINESS

Research in Transportation Business and Management Pub Date : 2024-10-15 DOI:10.1016/j.rtbm.2024.101224

Wenchao Cao , Yanyan Chen , Ke Wang

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引用次数: 0

Abstract

This study aims to systematically investigate the key factors influencing the acceptance and usage intentions of potential users towards Shared autonomous vehicles (SAVs). To achieve this, we employ an integrated and extended Unified Theory of Acceptance and Use of Technology (UTAUT2) framework to comprehensively elucidate the factors influencing the intention to use SAVs. We collected 435 survey responses from people residing in China, and structural equation modeling was utilized to confirm the theoretical model. According to the results, factors such as effort expectancy, social influence, hedonic motivation, and facilitating conditions have significant positive effects on the behavioral intention of SAVs, while perceived risk exhibits a significant negative impact. Furthermore, demographic variables (such as age, education level, and occupation) exert significant moderating effects on the model. This study expands the understanding of users' intentions in the context of SAVs, providing valuable insights for a more comprehensive understanding of the public's willingness to accept SAVs.

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通勤方式的变革：利用UTAUT2综合模型揭示影响中国消费者接受共享自动驾驶汽车（SAVs）的因素

本研究旨在系统研究影响潜在用户对共享自动驾驶汽车（SAV）的接受和使用意愿的关键因素。为此，我们采用了一个整合和扩展的技术接受和使用统一理论（UTAUT2）框架，以全面阐明影响共享自动驾驶汽车使用意向的因素。我们收集了 435 份来自中国居民的调查问卷，并利用结构方程模型确认了理论模型。结果显示，努力期望、社会影响、享乐动机和便利条件等因素对SAV的行为意向有显著的正向影响，而感知风险则表现出显著的负向影响。此外，人口统计学变量（如年龄、教育水平和职业）对模型有显著的调节作用。本研究拓展了对SAV背景下用户意图的理解，为更全面地了解公众接受SAV的意愿提供了有价值的见解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Research in Transportation Business and Management Multiple-

CiteScore

7.10

自引率

8.30%

发文量

175

期刊介绍： Research in Transportation Business & Management (RTBM) will publish research on international aspects of transport management such as business strategy, communication, sustainability, finance, human resource management, law, logistics, marketing, franchising, privatisation and commercialisation. Research in Transportation Business & Management welcomes proposals for themed volumes from scholars in management, in relation to all modes of transport. Issues should be cross-disciplinary for one mode or single-disciplinary for all modes. We are keen to receive proposals that combine and integrate theories and concepts that are taken from or can be traced to origins in different disciplines or lessons learned from different modes and approaches to the topic. By facilitating the development of interdisciplinary or intermodal concepts, theories and ideas, and by synthesizing these for the journal''s audience, we seek to contribute to both scholarly advancement of knowledge and the state of managerial practice. Potential volume themes include: -Sustainability and Transportation Management- Transport Management and the Reduction of Transport''s Carbon Footprint- Marketing Transport/Branding Transportation- Benchmarking, Performance Measurement and Best Practices in Transport Operations- Franchising, Concessions and Alternate Governance Mechanisms for Transport Organisations- Logistics and the Integration of Transportation into Freight Supply Chains- Risk Management (or Asset Management or Transportation Finance or ...): Lessons from Multiple Modes- Engaging the Stakeholder in Transportation Governance- Reliability in the Freight Sector