Effects of Travel Agencies' Environment, Social, and Governance Marketing Activities on Consumer Behavioral Intentions

IF 5.4 3区材料科学 Q2 CHEMISTRY, PHYSICAL

ACS Applied Energy Materials Pub Date : 2024-10-11 DOI:10.1002/jtr.2789

Jeewoo Yun, Phil Klaus, Eunpyo Hong, Sangwoo Lee, Jungkun Park

{"title":"Effects of Travel Agencies' Environment, Social, and Governance Marketing Activities on Consumer Behavioral Intentions","authors":"Jeewoo Yun, Phil Klaus, Eunpyo Hong, Sangwoo Lee, Jungkun Park","doi":"10.1002/jtr.2789","DOIUrl":null,"url":null,"abstract":"<div>\n \n <p>Environment, social, and governance (ESG) marketing activities are becoming increasingly crucial for business growth. This study surveys 322 participants in the US to determine the effects of consumer beliefs and attitudes toward travel agencies' ESG activities on consumer behavioral intentions. The moderating effects of tourism innovativeness and tourists' enjoyment are explored. The results reveal that environmental beliefs have a positive influence on attitudes toward ESG. Conversely, social and governance beliefs exhibit a positive impact solely on attitudes toward ESG advertisements, within the context of attitudes toward ESG in general. A positive attitude toward ESG advertising and branding activities influences the intention to repurchase. This study confirms that a positive attitude toward ESG branding activities has a positive effect on word of mouth. Tourist innovativeness plays a moderating role in the relationship between attitudes toward ESG advertising and word of mouth (WOM).</p>\n </div>","PeriodicalId":4,"journal":{"name":"ACS Applied Energy Materials","volume":null,"pages":null},"PeriodicalIF":5.4000,"publicationDate":"2024-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"ACS Applied Energy Materials","FirstCategoryId":"91","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1002/jtr.2789","RegionNum":3,"RegionCategory":"材料科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"CHEMISTRY, PHYSICAL","Score":null,"Total":0}

引用次数: 0

Abstract

Environment, social, and governance (ESG) marketing activities are becoming increasingly crucial for business growth. This study surveys 322 participants in the US to determine the effects of consumer beliefs and attitudes toward travel agencies' ESG activities on consumer behavioral intentions. The moderating effects of tourism innovativeness and tourists' enjoyment are explored. The results reveal that environmental beliefs have a positive influence on attitudes toward ESG. Conversely, social and governance beliefs exhibit a positive impact solely on attitudes toward ESG advertisements, within the context of attitudes toward ESG in general. A positive attitude toward ESG advertising and branding activities influences the intention to repurchase. This study confirms that a positive attitude toward ESG branding activities has a positive effect on word of mouth. Tourist innovativeness plays a moderating role in the relationship between attitudes toward ESG advertising and word of mouth (WOM).

查看原文本刊更多论文

旅行社的环境、社会和管理营销活动对消费者行为意向的影响

环境、社会和治理（ESG）营销活动对企业发展越来越重要。本研究在美国调查了 322 名参与者，以确定消费者对旅行社环境、社会和治理活动的信念和态度对消费者行为意向的影响。研究还探讨了旅游创新性和游客享受程度的调节作用。研究结果表明，环境信念对 ESG 的态度有积极影响。相反，在对 ESG 的总体态度中，社会和治理信念只对 ESG 广告的态度产生积极影响。对环境、社会和公司治理广告和品牌活动的积极态度会影响再次购买的意愿。本研究证实，对环境、社会和治理品牌活动的积极态度对口碑有积极影响。游客的创新性在对环境、社会和治理广告的态度与口碑（WOM）之间的关系中起着调节作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

ACS Applied Energy Materials Materials Science-Materials Chemistry

CiteScore

10.30

自引率

6.20%

发文量

1368

期刊介绍： ACS Applied Energy Materials is an interdisciplinary journal publishing original research covering all aspects of materials, engineering, chemistry, physics and biology relevant to energy conversion and storage. The journal is devoted to reports of new and original experimental and theoretical research of an applied nature that integrate knowledge in the areas of materials, engineering, physics, bioscience, and chemistry into important energy applications.