{"title":"Revisiting the effects of tourism and hospitality servicescapes on customers: A complexity approach","authors":"Spiros Gounaris , Kalliopi Chatzipanagiotou , Kalipso Karantinou , Christos D. Koritos","doi":"10.1016/j.tourman.2024.105068","DOIUrl":null,"url":null,"abstract":"<div><div>The critical role of built environment (servicescape) on customers' psychological and behavioral responses has been extensively documented in tourism and hospitality. Researchers, however, have relied on a variety of ways to operationalize the servicescape effects on customers' responses, none of which accounts for the subjectivity governing how customers perceive and interact with the servicescape. Through a qualitative and a quantitative study across full-service restaurants, this study demonstrates that customers perceive servicescape components in configurations rather than in isolation, ad hoc groups, or holistically. Moreover, contrary to what past research has declared, customers' future behavioral responses (i.e., approach/avoidance) emerge not in a sequential/linear mode but rather through a complex/combinatory process. On the basis of these findings, the study showcases a set of methods and analytical techniques for helping researchers and practitioners gauge customer-generated servicescape configurations and identify the complex pathways through which such configurations shape customers’ behavioral intentions.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"107 ","pages":"Article 105068"},"PeriodicalIF":10.9000,"publicationDate":"2024-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Tourism Management","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0261517724001870","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"ENVIRONMENTAL STUDIES","Score":null,"Total":0}
引用次数: 0
Abstract
The critical role of built environment (servicescape) on customers' psychological and behavioral responses has been extensively documented in tourism and hospitality. Researchers, however, have relied on a variety of ways to operationalize the servicescape effects on customers' responses, none of which accounts for the subjectivity governing how customers perceive and interact with the servicescape. Through a qualitative and a quantitative study across full-service restaurants, this study demonstrates that customers perceive servicescape components in configurations rather than in isolation, ad hoc groups, or holistically. Moreover, contrary to what past research has declared, customers' future behavioral responses (i.e., approach/avoidance) emerge not in a sequential/linear mode but rather through a complex/combinatory process. On the basis of these findings, the study showcases a set of methods and analytical techniques for helping researchers and practitioners gauge customer-generated servicescape configurations and identify the complex pathways through which such configurations shape customers’ behavioral intentions.
期刊介绍:
Tourism Management, the preeminent scholarly journal, concentrates on the comprehensive management aspects, encompassing planning and policy, within the realm of travel and tourism. Adopting an interdisciplinary perspective, the journal delves into international, national, and regional tourism, addressing various management challenges. Its content mirrors this integrative approach, featuring primary research articles, progress in tourism research, case studies, research notes, discussions on current issues, and book reviews. Emphasizing scholarly rigor, all published papers are expected to contribute to theoretical and/or methodological advancements while offering specific insights relevant to tourism management and policy.