Revisiting the effects of tourism and hospitality servicescapes on customers: A complexity approach

IF 10.9 1区 管理学 Q1 ENVIRONMENTAL STUDIES
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Abstract

The critical role of built environment (servicescape) on customers' psychological and behavioral responses has been extensively documented in tourism and hospitality. Researchers, however, have relied on a variety of ways to operationalize the servicescape effects on customers' responses, none of which accounts for the subjectivity governing how customers perceive and interact with the servicescape. Through a qualitative and a quantitative study across full-service restaurants, this study demonstrates that customers perceive servicescape components in configurations rather than in isolation, ad hoc groups, or holistically. Moreover, contrary to what past research has declared, customers' future behavioral responses (i.e., approach/avoidance) emerge not in a sequential/linear mode but rather through a complex/combinatory process. On the basis of these findings, the study showcases a set of methods and analytical techniques for helping researchers and practitioners gauge customer-generated servicescape configurations and identify the complex pathways through which such configurations shape customers’ behavioral intentions.
重新审视旅游业和酒店业服务景观对顾客的影响:复杂性方法
在旅游业和酒店业,建筑环境(服务景观)对顾客心理和行为反应的关键作用已被广泛记录。然而,研究人员采用了多种方法来操作服务景观对顾客反应的影响,但都没有考虑到顾客如何感知服务景观并与之互动的主观性。通过对全套服务餐厅的定性和定量研究,本研究表明,顾客是以组合的方式而不是以孤立的、特定的群体或整体的方式来感知服务景观的组成部分的。此外,与过去的研究结果相反,顾客未来的行为反应(即接近/回避)不是以顺序/线性模式出现的,而是通过一个复杂/组合的过程出现的。在这些研究结果的基础上,本研究展示了一套方法和分析技巧,可帮助研究人员和从业人员衡量由顾客生成的服务景观配置,并确定这些配置形成顾客行为意图的复杂途径。
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来源期刊
Tourism Management
Tourism Management Multiple-
CiteScore
24.10
自引率
7.90%
发文量
190
审稿时长
45 days
期刊介绍: Tourism Management, the preeminent scholarly journal, concentrates on the comprehensive management aspects, encompassing planning and policy, within the realm of travel and tourism. Adopting an interdisciplinary perspective, the journal delves into international, national, and regional tourism, addressing various management challenges. Its content mirrors this integrative approach, featuring primary research articles, progress in tourism research, case studies, research notes, discussions on current issues, and book reviews. Emphasizing scholarly rigor, all published papers are expected to contribute to theoretical and/or methodological advancements while offering specific insights relevant to tourism management and policy.
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