Is common behavior considered moral? The role of perceived others' motives in moral norm inferences and motivation about environmental behavior

IF 3.2 2区 心理学 Q1 PSYCHOLOGY, SOCIAL
Kimin Eom , Bryan K.C. Choy
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引用次数: 0

Abstract

The present research examines how inferences about moral norms from descriptive norms change by perceptions of others' motives in the context of environmental behavior. When individuals think that many others engage in an environmental behavior (e.g., water and energy conservation) for prosocial (vs. proself) motives, they infer moralization about the behavior in a given context. They infer stronger injunctive norms about the behavior and expect others to experience moral outrage at violation of the moral standard (e.g., wasting water and energy). The moral norm perceptions predict people's motivation to engage in environmental behavior themselves. We further show that expected guilt and shame if not engaging in normative behavior explain the effects of prosocial-motivated (vs. proself-motivated) norms. Together, perceived motives behind descriptive norms change people's inferences about moral implications of normative behavior and their motivation to engage in normative behavior.
普通行为被视为道德行为吗?感知到的他人动机在道德规范推断和环境行为动机中的作用
本研究探讨了在环境行为背景下,对他人动机的看法如何改变从描述性规范推断出的道德规范。当个体认为许多其他人出于亲社会(相对于亲己)动机从事某种环境行为(如节水和节能)时,他们就会推断出在特定情境下该行为的道德化。他们推断该行为具有更强的强制性规范,并期望他人在违反道德标准(如浪费水和能源)时会感到道德愤怒。道德规范感知预示着人们参与环保行为的动机。我们进一步表明,如果不参与规范行为,预期的内疚感和羞耻感可以解释亲社会动机(与亲自我动机)规范的效果。总之,描述性规范背后的感知动机会改变人们对规范行为的道德含义的推断以及他们参与规范行为的动机。
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来源期刊
CiteScore
6.30
自引率
2.90%
发文量
134
期刊介绍: The Journal of Experimental Social Psychology publishes original research and theory on human social behavior and related phenomena. The journal emphasizes empirical, conceptually based research that advances an understanding of important social psychological processes. The journal also publishes literature reviews, theoretical analyses, and methodological comments.
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