Communication through popular culture: Analyzing a googi performance on early marriage among the Kusaas of Ghana

IF 1.3 2区文学 Q2 COMMUNICATION

Language & Communication Pub Date : 2024-10-01 DOI:10.1016/j.langcom.2024.09.001

引用次数: 0

Abstract

This work investigates the use of a popular cultural performance called googi, to advocate against early marriage and its associated cases of adolescent pregnancies in Kusaal speaking communities in Ghana. It highlights how a local cultural artist employs the power of an indigenous language to skillfully address a significant socio-cultural issue. This research analyses the literary techniques employed by the artist in her didactic performance which challenges cultural norms that endorse early marriage. The artist advocates for social transformation through education underscoring the causes of early marriage as including socio-economic and cultural factor. The findings demonstrate that the persuasive use of indigenous language in popular cultural performances serves as great instruments for communication, advocacy and entertainment in rural communities.

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通过流行文化进行交流：分析加纳库萨人早婚问题的 googi 表演

本作品调查了加纳库萨尔语社区利用一种名为 "googi "的流行文化表演来倡导反对早婚及其相关的少女怀孕案例的情况。它强调了当地文化艺术家如何利用土著语言的力量，巧妙地解决一个重要的社会文化问题。这项研究分析了艺术家在其说教表演中采用的文学技巧，她的表演挑战了认可早婚的文化规范。艺术家主张通过教育实现社会转型，强调早婚的原因包括社会经济和文化因素。研究结果表明，在流行文化表演中使用具有说服力的土著语言，是农村社区进行交流、宣传和娱乐的重要工具。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Language & Communication Multiple-

CiteScore

3.40

自引率

6.70%

发文量

期刊介绍： This journal is unique in that it provides a forum devoted to the interdisciplinary study of language and communication. The investigation of language and its communicational functions is treated as a concern shared in common by those working in applied linguistics, child development, cultural studies, discourse analysis, intellectual history, legal studies, language evolution, linguistic anthropology, linguistics, philosophy, the politics of language, pragmatics, psychology, rhetoric, semiotics, and sociolinguistics. The journal invites contributions which explore the implications of current research for establishing common theoretical frameworks within which findings from different areas of study may be accommodated and interrelated. By focusing attention on the many ways in which language is integrated with other forms of communicational activity and interactional behaviour, it is intended to encourage approaches to the study of language and communication which are not restricted by existing disciplinary boundaries.