Exploring determining factors of MaaS app use and its potential effects on mobility behavior: Keys to gender-sensitive planning and management

IF 6.3 2区工程技术 Q1 ECONOMICS

Transport Policy Pub Date : 2024-10-01 DOI:10.1016/j.tranpol.2024.09.022

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引用次数: 0

Abstract

Mobility as a Service (MaaS) has become an emerging trend in transportation planning and management due to its potential to overcome the challenges of urban mobility toward the achievement of sustainable mobility goals. This requires people to be willing to use MaaS apps. However, given their relative novelty, there is still a lack of research on the factors that influence the use of these apps, as well as the possible role of gender in such use. In this context, this study aims to explore the complex relationships between a set of relevant factors and their influence on the intention to adopt MaaS apps, with special attention to the role of gender as a moderating variable. For this purpose, a survey was conducted in the Madrid Metropolitan Area (Spain), comprising 8358 respondents (3627 men and 4731 women), and a four-step methodological procedure was adopted: (i) Exploratory Factor Analysis (EFA), (ii) Confirmatory Factor Analysis (CFA), (iii) Structural Equation Model (SEM) on the total sample (iv) Gender-sensitive analysis, including a Multi-group analysis – SEM. The results demonstrate that technophilia, perceived usefulness and perceived ease of use are determining factors. Green values and attitudes toward shared modes have a notable total positive effect. However, contrary to expected, attitudes toward public transport, car and bicycle hardly explain the intention to adopt MaaS apps. Our analysis also reveals significant gender differences in the causal relationships hypothesized in the model. These findings allow us to outline the policy initiatives that could favor the use of MaaS apps, with a gender-sensitive approach.

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探索使用 MaaS 应用程序的决定因素及其对移动行为的潜在影响：对性别问题有敏感认识的规划和管理的关键

移动即服务（MaaS）已成为交通规划和管理领域的新兴趋势，因为它具有克服城市交通挑战、实现可持续交通目标的潜力。这需要人们愿意使用 MaaS 应用程序。然而，鉴于其相对新颖性，目前仍缺乏对影响使用这些应用程序的因素以及性别在使用中可能扮演的角色的研究。在这种情况下，本研究旨在探讨一系列相关因素之间的复杂关系及其对采用 MaaS 应用程序的意向的影响，并特别关注性别作为调节变量的作用。为此，我们在马德里大都会区（西班牙）进行了一项调查，共有 8358 名受访者（3627 名男性和 4731 名女性）参与，调查采用了四步方法：(i) 探索性因子分析 (EFA)；(ii) 确证性因子分析 (CFA)；(iii) 对全部样本进行结构方程模型 (SEM) 分析；(iv) 性别敏感性分析，包括多组分析 - SEM。结果表明，技术癖、感知有用性和感知易用性是决定性因素。绿色价值观和对共享模式的态度具有显著的积极影响。然而，与预期相反，对公共交通、汽车和自行车的态度很难解释采用 MaaS 应用程序的意愿。我们的分析还显示，在模型假设的因果关系中，性别差异非常明显。通过这些发现，我们可以勾勒出有利于使用 MaaS 应用程序的政策措施，并采用对性别问题有敏感认识的方法。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Transport Policy Multiple-

CiteScore

12.10

自引率

10.30%

发文量

282

期刊介绍： Transport Policy is an international journal aimed at bridging the gap between theory and practice in transport. Its subject areas reflect the concerns of policymakers in government, industry, voluntary organisations and the public at large, providing independent, original and rigorous analysis to understand how policy decisions have been taken, monitor their effects, and suggest how they may be improved. The journal treats the transport sector comprehensively, and in the context of other sectors including energy, housing, industry and planning. All modes are covered: land, sea and air; road and rail; public and private; motorised and non-motorised; passenger and freight.