Attributes of pet-friendly hotels: What matters to consumers?

IF 9.9 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality Management Pub Date : 2024-10-01 DOI:10.1016/j.ijhm.2024.103944

Lu Zhang , Sean McGinley , Zhenxing (Eddie) Mao , Xin Liu

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Abstract

As more customers choose to travel with their pets, pet-friendly hotel needs have also increased. This research aims to shed light on the physical and service attributes of pet-friendly hotels by using a mixed-method approach. Study 1 analyzed online TripAdvisor reviews using a netnography approach to assess consumer perceptions and evaluations of pet-friendly hotels. The results listed critical attributes for pet-friendly hotels from customer perspectives, revealing specific consumer needs regarding the utilitarian and hedonic values these hotels offer. In Study 2, we conducted an experiment to examine the distinct effects of hedonic and utilitarian attributes on consumers. Our study revealed that when hotels provide high utilitarian attributes, consumers respond positively regardless of the status of hedonic attributes. However, when utilitarian attribute values are low, high hedonic attributes are needed to drive positive consumer attitudes. Such findings highlighted the relative importance of hedonic and utilitarian attributes for practitioners.

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宠物友好型酒店的属性：消费者关心什么？

随着越来越多的顾客选择带宠物旅行，宠物友好型酒店的需求也随之增加。本研究采用混合方法，旨在揭示宠物友好型酒店的物理和服务属性。研究 1 采用网状法分析了 TripAdvisor 的在线评论，以评估消费者对宠物友好型酒店的看法和评价。研究结果从顾客的角度列出了宠物友好型酒店的关键属性，揭示了消费者对这些酒店所提供的功利价值和享乐价值的具体需求。在研究 2 中，我们进行了一项实验，以检验享乐属性和功利属性对消费者的不同影响。我们的研究发现，当酒店提供高功利属性时，无论享乐属性如何，消费者都会做出积极回应。然而，当功利属性值较低时，则需要较高的享乐属性来推动消费者的积极态度。这些发现凸显了享乐属性和功利属性对从业者的相对重要性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

21.20

自引率

9.40%

发文量

218

审稿时长

85 days

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.