Research on the characteristics of information propagation dynamic on the weighted multiplex Weibo networks

Abstract

In order to simulate the forwarding situation of different categories of Weibo and discover interesting propagation phenomena in different layers of Weibo networks, this paper proposes the retweeting weighted multiplex networks and propagation model coupled with multi-class Weibo. Firstly, the weighted multiplex social network is constructed through the processing of Weibo network data. Secondly, a new information propagation model is established by using the weight and interlayer information of the Weibo multiplex network combined with the coupling factors in the propagation. Finally, the information propagation simulated by the propagation model is compared with the real data, so as to summarize different information propagation phenomena in multiplex social multiplex network. At the same time, by comparing the structure of the forwarding weighted multiplex network constructed by the short time data and the long time data, we find the self-similarity of the forwarding weighted multiplex network, which proves the generalization of the experiment. Through the above research, the mystery of the Weibo social network has been deeply explored, and a new perspective has been opened up for the exploration of social media information propagation.