TRACKING THE SHIFT IN PUBLIC DISCOURSE ON FOREST AND LAND FIRES IN INDONESIA THROUGH SOCIAL MEDIA: A SIX-YEAR LONGITUDINAL STUDY.

Abstract

This study analyzes the distribution of content posted on Twitter in response to a specific event or crisis from 2014 to 2019. The aim of the study is to identify any shifts in the focus of the content and to explore the possible reasons for these changes. The findings suggest a shift from a disaster arena to a political arena over the six-year period. The initial years were dominated by content related to reporting on the situation, requesting help, and coordinating relief efforts, while the latter years saw an increase in content related to criticizing the government, appreciating government effort, and discussing social and political issues. The study provides insights into the changing nature of public responses to events and crises, and highlights the role of social media as a platform for political discussions.