Sentiment Analysis of Twitter Posts Related to a COVID-19 Test & Trace Program in NYC.

IF 4.3 2区医学 Q1 MEDICINE, GENERAL & INTERNAL

Journal of Urban Health-Bulletin of the New York Academy of Medicine Pub Date : 2024-10-01 Epub Date: 2024-09-26 DOI:10.1007/s11524-024-00906-3

Krystle A Tsai, Michelle M Chau, Juncheng Wang, Lorna E Thorpe, Rachel E Massar, Sarah Conderino, Carolyn A Berry, Nadia S Islam, Anna Bershteyn, Marie A Bragg

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引用次数: 0

Abstract

As part of a program evaluation of the New York City Test & Trace program (T2)-one of the largest such programs in the USA-we conducted a study to assess how implementing organizations (NYC Health + Hospitals, government agencies, CBOs) communicated information about the T2 program on Twitter. Study aims were as follows: (1) quantify user engagement of posts ("tweets") about T2 by NYC organizations on Twitter and (2) examine the emotional tone of social media users' T2-related tweets in our sample of 1987 T2-related tweets. Celebrities and CBOs generated more user engagement (0.26% and 0.07%, respectively) compared to government agencies (e.g., Mayor's Office, 0.0019%), reinforcing the value of collaborating with celebrities and CBOs in social media public health campaigns. Sentiment analysis revealed that positive tweets (46.5%) had higher user engagement than negative tweets (number of likes: R² = .095, p < .01), underscoring the importance of positively framing messages for effective public health campaigns.

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对与纽约市 COVID-19 测试与跟踪计划相关的 Twitter 帖子进行情感分析。

作为纽约市 "测试与追踪 "计划（T2）--美国最大的此类计划之一--项目评估的一部分，我们开展了一项研究，以评估实施组织（纽约市健康与医院、政府机构、社区组织）如何在 Twitter 上传播有关 T2 计划的信息。研究目的如下(1）量化纽约市各组织在 Twitter 上发布的有关 T2 的帖子（"推文"）的用户参与度；（2）在我们的 1987 条 T2 相关推文样本中，研究社交媒体用户的 T2 相关推文的情感基调。与政府机构（如市长办公室，0.0019%）相比，名人和社区组织产生了更多的用户参与（分别为 0.26% 和 0.07%），这加强了在社交媒体公共卫生活动中与名人和社区组织合作的价值。情感分析表明，正面推文（46.5%）的用户参与度高于负面推文（点赞数，R2 = 0.095，p＜0.05）：R2 = .095，p

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来源期刊

Journal of Urban Health-Bulletin of the New York Academy of Medicine 医学-公共卫生、环境卫生与职业卫生

CiteScore

9.10

自引率

3.00%

发文量

105

审稿时长

6-12 weeks

期刊介绍： The Journal of Urban Health is the premier and authoritative source of rigorous analyses to advance the health and well-being of people in cities. The Journal provides a platform for interdisciplinary exploration of the evidence base for the broader determinants of health and health inequities needed to strengthen policies, programs, and governance for urban health. The Journal publishes original data, case studies, commentaries, book reviews, executive summaries of selected reports, and proceedings from important global meetings. It welcomes submissions presenting new analytic methods, including systems science approaches to urban problem solving. Finally, the Journal provides a forum linking scholars, practitioners, civil society, and policy makers from the multiple sectors that can influence the health of urban populations.