Media influence on public trust during crises: A comparative analysis of different media types and trust dimensions

IF 2.6 3区 管理学 Q3 MANAGEMENT
Qing Zhang, Xiaojun Zhang
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引用次数: 0

Abstract

This study aims to reveal how media influence public trust during crises and whether these mechanisms vary by media type, trust dimensions, government levels, and regions. Using the COVID-19 pandemic as a case study, we surveyed 31 provincial-level regions in China from April 22 to 28, 2020, analysed the data with Stata 16.0, and drew the following conclusions. First, the mechanisms by which social media and traditional media influence public trust differ significantly. Social media can only directly impact outgroup trust or reduce both government trust and outgroup trust by lowering citizens' perceptions of government performance (CPGP). In contrast, traditional media directly enhance public trust across all dimensions and can also indirectly increase trust by boosting CPGP. Second, traditional media affect trust in both local and central governments, while social media have no significant effect. Third, citizens' perceptions of central and local government performance play distinct roles in this process. Finally, the impact of media on public trust varies between urban and rural areas and across different regions.

危机期间媒体对公众信任的影响:不同媒体类型和信任维度的比较分析
本研究旨在揭示媒体在危机期间如何影响公众信任,以及这些机制是否因媒体类型、信任维度、政府级别和地区而有所不同。我们以 COVID-19 疫情为案例,于 2020 年 4 月 22 日至 28 日对中国 31 个省级地区进行了调查,并使用 Stata 16.0 对数据进行了分析,得出以下结论。首先,社交媒体与传统媒体对公众信任的影响机制存在显著差异。社交媒体只能通过降低公民对政府绩效的感知(CPGP)来直接影响外群体信任或降低政府信任和外群体信任。与此相反,传统媒体可以直接提高公众在所有维度上的信任度,也可以通过提高公民对政府绩效的感知(CPGP)来间接提高信任度。其次,传统媒体对地方政府和中央政府的信任都有影响,而社交媒体则没有显著影响。第三,公民对中央和地方政府绩效的看法在这一过程中发挥着不同的作用。最后,媒体对公众信任的影响在城乡之间和不同地区之间存在差异。
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来源期刊
CiteScore
5.40
自引率
12.90%
发文量
51
期刊介绍: The Journal of Contingencies and Crisis Management is an invaluable source of information on all aspects of contingency planning, scenario analysis and crisis management in both corporate and public sectors. It focuses on the opportunities and threats facing organizations and presents analysis and case studies of crisis prevention, crisis planning, recovery and turnaround management. With contributions from world-wide sources including corporations, governmental agencies, think tanks and influential academics, this publication provides a vital platform for the exchange of strategic and operational experience, information and knowledge.
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