Effect of popular culture on tourism firms' market value:A destination brand equity perspective

IF 10.9 1区管理学 Q1 ENVIRONMENTAL STUDIES

Tourism Management Pub Date : 2024-09-26 DOI:10.1016/j.tourman.2024.105060

Yelim (Erin) Kim, Juan Luis Nicolau

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引用次数: 0

Abstract

Popular culture provides numerous benefits to destinations, enhancing their image, reputation, and sales. While previous research on its impact on tourism has predominantly focused on individuals’ perception and behavior toward a destination, little attention has focused on its potential spillover effect on the tourism and hospitality firms. This spillover can create destination brand-related intangible assets that positively influence firm value. Based on the customer-based brand equity theoretical framework, this study reveals that popular culture significantly affects the firm value of the tourism and hospitality industries, with notable effects observed two days after the event. Individual companies operating under the umbrella brand of a destination gain advantages from the improved brand knowledge associated with that overarching brand. The findings also highlight that the unique characteristics and nuances of popular cultural content, such as its genre, popularity scope, and celebrity effect, play a crucial role in shaping the magnitude of its impact.

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流行文化对旅游企业市场价值的影响：从目的地品牌资产的角度看问题

大众文化能为旅游目的地带来诸多益处，提升其形象、声誉和销售额。以往有关大众文化对旅游业影响的研究主要集中在个人对旅游目的地的认知和行为上，但很少有人关注大众文化对旅游和酒店企业的潜在溢出效应。这种溢出效应可以创造与目的地品牌相关的无形资产，从而对企业价值产生积极影响。基于基于顾客的品牌资产理论框架，本研究揭示了流行文化对旅游业和酒店业企业价值的显著影响，并在事件发生两天后观察到明显效果。在目的地总品牌下运营的各个公司会从与总品牌相关的品牌知识的提升中获得优势。研究结果还强调，流行文化内容的独特性和细微差别，如其类型、流行范围和名人效应，对其影响的大小起着至关重要的作用。

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来源期刊

Tourism Management Multiple-

CiteScore

24.10

自引率

7.90%

发文量

190

审稿时长

45 days

期刊介绍： Tourism Management, the preeminent scholarly journal, concentrates on the comprehensive management aspects, encompassing planning and policy, within the realm of travel and tourism. Adopting an interdisciplinary perspective, the journal delves into international, national, and regional tourism, addressing various management challenges. Its content mirrors this integrative approach, featuring primary research articles, progress in tourism research, case studies, research notes, discussions on current issues, and book reviews. Emphasizing scholarly rigor, all published papers are expected to contribute to theoretical and/or methodological advancements while offering specific insights relevant to tourism management and policy.