Blockchain-enabled food traceability system and consumers’ organic food consumption: A moderated mediation model of blockchain knowledge and trust in the organic food chain

IF 3.3 2区社会学 Q2 ENVIRONMENTAL SCIENCES

Sustainable Futures Pub Date : 2024-09-22 DOI:10.1016/j.sftr.2024.100316

Cong Doanh Duong, Thanh Tung Dao, Trong Nghia Vu, Thi Viet Nga Ngo, Minh Hoa Nguyen

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引用次数: 0

Abstract

Although the role of blockchain technology application in the organic food supply chain has been scholarly acknowledged, our understanding of how blockchain-enabled food traceability impacts consumer trust and purchase decisions is still limited. Adopting the lens from the stimulus-organism-response theory, this research draws a moderated mediation model to explore the direct and indirect impacts of blockchain-enabled food traceability system on organic food purchase behavior underlying a moderated mediation mechanism of blockchain knowledge and trust in the organic food chain. The PROCESS macro was approached using a purposive sample of 5,326 consumers in Vietnam to test the formulated hypotheses. The findings reveal that blockchain-enabled traceability significantly enhances trust in the organic food chain, which in turn positively influences organic food purchase behavior. Additionally, the study identifies blockchain knowledge as a crucial moderating factor, amplifying the direct and indirect effects of the traceability system on trust and purchase behavior. The study offers significant contributions to the literature by extending the application of the SOR model to technology-mediated environments and highlighting the role of consumer knowledge in moderating technology adoption outcomes. Some practical implications for practitioners are discussed.

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区块链食品溯源系统与消费者的有机食品消费：区块链知识与有机食品链信任的中介模型

尽管区块链技术应用在有机食品供应链中的作用已得到学术界的认可，但我们对区块链食品溯源系统如何影响消费者信任和购买决策的理解仍然有限。本研究从刺激-机体-反应理论的视角出发，通过区块链知识与有机食品链信任的调节中介机制，建立调节中介模型，探讨区块链食品溯源系统对有机食品购买行为的直接和间接影响。为了验证所提出的假设，我们使用了一个由越南 5326 名消费者组成的目的性样本，对 "过程"（PROCESS）宏观模型进行了研究。研究结果表明，区块链支持的可追溯性显著增强了人们对有机食品链的信任，进而对有机食品购买行为产生积极影响。此外，研究还发现，区块链知识是一个重要的调节因素，可以放大可追溯系统对信任和购买行为的直接和间接影响。本研究将 SOR 模型的应用扩展到了以技术为媒介的环境中，并强调了消费者知识在调节技术采用结果中的作用，从而为相关文献做出了重要贡献。研究还讨论了对从业人员的一些实际影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Sustainable Futures Social Sciences-Sociology and Political Science

CiteScore

9.30

自引率

1.80%

发文量

审稿时长

71 days

期刊介绍： Sustainable Futures: is a journal focused on the intersection of sustainability, environment and technology from various disciplines in social sciences, and their larger implications for corporation, government, education institutions, regions and society both at present and in the future. It provides an advanced platform for studies related to sustainability and sustainable development in society, economics, environment, and culture. The scope of the journal is broad and encourages interdisciplinary research, as well as welcoming theoretical and practical research from all methodological approaches.